Become the best in Customer Relationship Management (CRM) for the Automotive Industry through superior technology, continuous customer support and flawless business execution.


Vision Clear understanding of company objectives and goals
Customer-focus Serving the user and the user experience will always result in a strong bottom line
Courage To make decisions and manage change, the courage to take action and speak up
Performance We must be accountable not only for our individual performance, but also for team performance
Innovation Transform ideas into improved products, service or processes, in order to advance, compete and differentiate ourselves
Integrity Conducting ourselves in a way that is true to our values with internal consistency



DealerSocket is an industry leading automotive CRM – Customer Relationship Management and dealership training provider, serving auto dealers throughout the US and Canada. Founded in 2001 by Jonathan Ord and Brad Perry, DealerSocket is based in San Clemente, California and employs over 300 people, serves over 3000 dealers in US, Canada, Australia and supports over 100,000 active users.


Our Culture

The DealerSocket culture can be summed up with the Hawaiian phrase: Kina ‘Ole

  • Doing the Right Thing
  • In the Right Way
  • At the Right Time
  • In the Right Place
  • To the Right Person
  • For the Right Reason
  • With the Right Feeling
  • The First Time