SAN CLEMENTE, CA | March 31, 2010 — Leading automotive CRM provider DealerSocket (www.dealersocket.com), announced today that company co-founder and CEO Jonathan Ord will speak at the 8th annual Digital Dealer Conference to be held in Orlando, Florida April 20 – 22, 2010. This will mark the third time Ord has been a guest presenter at the fast-growing conference. At the 2009 conference Ord’s presentation, “Make Your Existing Assets Work Harder: 8 Ways to Quickly Drive Revenue from Your Customer Data”, was very well received by a standing-room only audience. Ord's presentation will highlight how top dealers are focused on getting back to basics and making the most of relationships to retain loyal customers and drive revenue into their dealerships.

“The dealer of tomorrow is very much the embodiment of yesterday’s dealer in entrepreneurial principles,” said Jonathan Ord, DealerSocket CEO and co-founder. “By focusing on getting back to doing what they know best – connecting with people and building relationships – dealers will see that focusing on the fundamentals will drive customers into their sales and service departments. Technology can serve as the backbone to these interactions, but it should not distract from the core principles and values that made top dealers what they are today.”

Ord’s presentation; “The CRM of the Future – Why Technology is Not the Most Important Piece of the Puzzle”, will take place on Wednesday, April 21 at 2:30 pm. Ord’s session will show auto dealers how to:

• See how other dealers have turned relationships into cash
• Get back to basics and understand how technology can support, not distract your people
• Ensure your top customers stay your top customers by building relationships
• Make sure your technology matches your business goals
• How to evaluate CRM/ILM to make sure it fits your dealership personality
• How to motivate salespeople to actually use the technology you invest in

The 8th Annual Digital Dealer Conference will be held at the Rosen Shingle Creek in Orlando, Florida. For more information visit: www.digitaldealerconference.com or www.dealersocket.com .