SAN CLEMENTE, CA | Jan. 20, 2010 — Leading automotive CRM provider DealerSocket announced today their role in assisting Galpin Ford to retain its title as the #1 Ford dealer in the nation for the 20th straight year. Galpin utilized DealerSocket’s data mining technology, MoneyMaker, an add-on to their DealerSocket CRM solution, to mine the dealership’s existing customer database in order to quickly and easily find prospects most likely to buy. In a period of just over two weeks, the MoneyMaker generated campaigns resulted in 110 cars sold, enabling Galpin Ford to narrowly edge out Bill Brown Ford and retain its #1 sales title.

“It was a battle to the end for the #1 spot,” said Bert Boeckmann, Owner of Galpin Motors. “Bill Brown Ford did a great job and was definitely a formidable opponent to be up against. We pulled out all the stops and worked very hard to get our loyal customers back in the door. In the end, those are the people who made this happen. DealerSocket’s MoneyMaker helped us develop very highly targeted campaigns to reach out to our long-time customers and the result was over one hundred vehicles sold in a very short period during the final month of the year.”

“For over a year now, our MoneyMaker and CallCenter products have been gaining momentum in the marketplace and helping dealers sell and service more cars, while saving money on their marketing campaigns which is especially critical during these rough economic times. Every day we hear dealership success stories, but this is definitely one of the most visible success stories to date,” said Matt Redden, Vice President of Sales for DealerSocket. “We are extremely happy for our friends at Galpin and are proud to have played a role in their success.”

MoneyMaker is an advanced data mining tool which can be either combined with the DealerSocket CRM solution or used as a stand-alone product. This easy, yet powerful tool helps auto dealers identify customers and prospects most likely ready to buy a car or service based on factors such as those “in equity” in their vehicles, to lower a current payment and/or a customer’s APR or those who have not been in for service over a specified period of time.