SAN CLEMENTE, CA | Feb. 10, 2010 — Leading automotive CRM provider DealerSocket announced today two significant upgrades to their core CRM solution. Beginning immediately, DealerSocket customers can now respond to inbound leads via a mobile device and “stop the clock.” This important enhancement allows users to respond via mobile email or phone call and have the action automatically recorded into the DealerSocket customer record. In addition, DealerSocket has announced that it has completed integration of its CRM Desking tool with DealerTrack lease rates and residuals. Still in pilot with two DealerSocket key customers, this vital enhancement will be available to all DealerSocket Desking customers by the end of March 2010.

“These two key improvements are things our customers told us they must have, and we listened,” said Brad Perry, DealerSocket co-founder and CTO. “Last year we released over 46 enhancements to our core product and the majority of them were based on suggestions from our valued customers. With these two upgrades, our auto dealer customers will save time, save money and be able to improve profitability in their dealerships.” A key concern from some dealerships is “stopping the clock” to be able to qualify for special manufacturer incentives and bonuses based on lead response times. With the ability to do this from a mobile device and have it automatically record in the DealerSocket CRM, Internet Lead Managers, Sales Managers and Sales personnel can now respond quickly and efficiently without being in front of their computers, allowing them to communicate with leads 24/7 and have it count towards incentives.

With the integration of DealerTrack lease rates and residuals into the DealerSocket Desking application, dealers can now “desk” deals more efficiently, effectively and in a way that ensures the greatest profitability. With the ability to see current manufacturer incentives and bank rates directly within the DealerSocket Desking application, dealers can be confident in knowing that they are putting together a deal for their customer that is accurate and profitable at the same time. This feature will be available to all DealerSocket Desking customers by the end of March 2010.