SAN CLEMENTE, CA | Feb. 18, 2010 —Leading automotive CRM provider DealerSocket announced today the availability of ServiceDriver 2.0, a robust enhancement to the DealerSocket CRM Service module built using Adobe Flex, a highly productive application framework used to build rich Internet Applications (RIAs). DealerSocket’s new service tool will allow service departments to greatly increase their ability to handle multiple customers simultaneously, market more effectively to lost and new service customers and efficiently balance the workload of their service drive. Owners, managers and dealer principles now have insights into their fixed operations that were previously unavailable, all within a fast and user-friendly web-based interface.

“Making money from fixed operations is the way smart dealers have stayed in business in a tough economy,” said Jonathan Ord, DealerSocket co-founder and CEO. “Our ServiceDriver 2.0 product will allow dealerships to take their service business to the next level with state-of-the-art tools, technology and workflow. Now dealers can make certain that their service drives are operating efficiently and effectively while marketing to each and every service prospect and customer. Our ServiceDriver 2.0 product is revolutionary and will change the way service departments do business.”

With the ability to automate workload balancing of the service drive, DealerSocket’s ServiceDriver 2.0 enables 24/7 access to service appointment setting via a custom web portal that is branded and consistent with the rest of the dealership’s online presence. In addition, service advisors can now work on multiple appointments simultaneously while being sure that they are balancing service bay workload and efficiency through pre-set and comprehensive rules. ServiceDriver 2.0 also comes with a built-in loaner car scheduling tool which has several benefits including; increased customer satisfaction, rental car cost control and easy-to-use loaner car inventory tracking and scheduling. The new Service Manager’s Dashboard gives service managers, dealer principles and owners unmatched access into a comprehensive picture of their service department through a dashboard view of RO metrics, appointment metrics, email capture metrics, top performing advisors, and actionable marketing opportunities.

DealerSocket will be demonstrating ServiceDriver 2.0 along with several other product enhancements at the 2010 National Auto Dealer Association Convention, February 13th through 15th in Orlando, FL.