SAN CLEMENTE, CA | Jan. 6, 2010 — Despite a tumultuous year for the auto industry, leading automotive CRM provider DealerSocket announced today the completion of another record year for the company in 2009, having achieved major milestones in sales, product development, awards, company growth and customer support. Following a stellar year in 2008, the company again met or exceeded industry standards and key performance metrics for 2009, including:

• Record sales growth, with largest quarter in company history reported for Q4 2009, making 35 consecutive quarters of growth for the company
  
• 46 product updates, with major product upgrades completed and set to launch in Q1 2010 • Surpassing the 1000 customer milestone
  
• 325,319 outbound calls made by DealerSocket CallCenter
  
• Adding nearly 1.5 auto dealer customers every day in 2009
  
• Handling over 41,300 inbound support calls and greatly exceeding industry customer support standards
  
• Doubling the company’s corporate office footprint at headquarters in San Clemente, CA
  
• Continuing to add jobs and surpassing the 140 employee mark
  — Putting feet on the street in 42 cities across the US and Canada
  
• Announcing a strategic relationship with Audi of North America
  
• Multiple award wins including:
  — Red Herring North American 100
  — Deloitte and Touche Fastest Growing Companies in North America
  — Inc. Magazine 5000 Fastest Growing Private Companies
  — American Business Award Winner: Best Management Team
  — Stevie Sales and Service Awards: Sales Department of the Year
  — International Business Award Winner: Sales Department of the Year
  — Finalist, Ernst & Young Entrepreneur of the Year: Jonathan Ord, CEO

“What an incredible year, 2009” said Jonathan Ord, DealerSocket CEO and Co-Founder. “Our significant growth and continued success is due to the fact that dealerships now more than ever require strategic insight into their business, their customers and their employee performance. By providing a single, cost-effective and powerful solution, we enable auto dealer principals, general managers, sales manager and service directors to accomplish exactly this, and in turn, make more money.

We appreciate the support and commitment from all of our clients and will continue to deliver the products and services they require to remain successful. On behalf of the entire DealerSocket team, we thank our clients, and on behalf of the management team, we sincerely thank the hard work and dedication of our employees who are the core of our continued success.”

DealerSocket anticipates 2010 to be another year of growth and product improvement for the company, with several major enhancements already scheduled to be launched during the NADA convention in Orlando, February 2010.