Busy consumers are looking for ways to keep in contact with you even when your dealership is not open. Are you building those relationships 24/7?
Do you have a mobile website? It should be a condensed version of your website. With 24/7 access to key information like contact info, directions, special, and inventory. It should be a medium that converts visits to leads.
Having something that your customers can save to their devices is critical, even if it is simply a shortcut to your mobile website. Are you giving your customers an incentive to access your mobile content? One example, DealerSocket recently came out with the “Customer Mobile Portal” that allows the dealership’s customers to have access to key information that is similar to what they would see on a mobile website, but with the ability to be integrated with your CRM (DealerSocket) to see their service history, set service appointments (Pushing in to the DMS), and appraise their vehicle. The customers have access to your specials and inventory including images of the vehicles. It links with your social media. There is even a way to push announcements and marketing to the device. The best part is that it works on all devices (iPhones, iPad, Androids, and BlackBerrys) and not does not need to be downloaded.
Is your dealership using mobile to assist in processes? Are leads being sent to phones so salespeople know instantly when a lead has been received? If they respond to the lead on their phone does it stop the clock? Make sure if there are interactions with the customer on the phone that info gets back into the CRM. Do your salespeople have access to your inventory from their phone?