There are 5.3 billion mobile subscribers in the world. That’s 77% of the world population. We are even
seeing a big shift with the use of mobile phones; in fact 1 in 4 households have a mobile phone, but no
landline.
Mobile, it’s the device we all have, it’s always on, it’s always within an arm’s reach, and allows us to
have instant access to everything on Google. It’s no surprise why mobile phones are popular; they seem
to do everything as the tagline says, “there’s an app for that”. The real benefit of mobile is the fact that
it is the world’s first personal mass medium device. Never before has one person had the power to
broadcast something that has the potential of reaching the whole world.
It is important that we understand how dealerships can use mobile.
Mobile Marketing:
- Texting: Although most people are against bulk text messaging, having your salespeople
communicate to their customers via text has its advantages. Text messages have a 98% open
rate and for the customers who aren’t returning your calls this can be a good alternative.
- Email: We understand how important email marketing is but, do we understand that 70 million
mobile users access email through their phone? That 35% of mobile users check their email first
thing in the morning before they do anything else? This makes you rethink when the best time
to send out an email is. Are your emails mobile friendly? Do they look good on a phone? Does it
encourage people to access mobile content?
- Social Media: 35% of mobile users use Social Media on their phone. Are you using Social Media
for Marketing, Public Relations, Branding, Product Knowledge? Is your Social Media content
valuable for your customers or are you always selling? Are you monitoring what others are
saying about you? Tip: Use HootSuite to monitor Twitter and Facebook.
Continue learning about how you can market to Mobile Phones
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