Jack Maxton Chevrolet Busier than Ever ‐ Dealership Improves BDC Processes and
Communication with DealerSocket
"We love DealerSocket,” says Liz McNeer, BDC Manager for four rooftops under the Jack Maxton
Chevrolet umbrella in Columbus, Ohio. “DealerSocket has made a tremendous difference. This tool
keeps us ahead of the curve. While some other local dealers have gone out of business in this down
economy, we have experienced more business than we could have handled a few months ago and
have actually expanded. DealerSocket combined with our marketing efforts is helping our business
increase in a huge way and it is quantifiable."
Before DealerSocket, the Jack Maxton BDC customer tracking was a manual process driven by phone calls, paperwork and lots of interoffice follow up. “Our process before DealerSocket was extremely time consuming. On every single lead for four locations our BDC reps would have to make repeated calls to finance managers and sales associates to get the status on a particular customer,” explains McNeer. Their manual process left a lot of room for error and miscommunication. "Sometimes we would ask a sales person for an update on a particular customer and the sales person might not even give you back information on the right customer! Everything is streamlined now through DealerSocket and we can get accurate information on any customer instantly."
After implementing DealerSocket in August 2008, Jack Maxton Chevrolet has seen a tremendous improvement in their sales, marketing and CSI efficiencies. As McNeer puts it, "Half the busy work is gone! Our BDC representatives have doubled their efficiency and we have expanded the department." The BDC is not the only group benefiting from DealerSocket, managers and general managers are using the CRM solution to justify and refine marketing spending and improve sales person performance. "Everyone all the way up the chain can see who is doing what. We can better track where we are spending our ad dollars and what is working. I pull reports almost every day. DealerSocket has really helped us manage and refine both our marketing and sales activities."
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