Changes in the auto industry are forcing dealerships to reevaluate the way they train their employees. How can automotive dealerships respond to today’s competitive market, reduce turnover, eliminate ineffective marketing campaigns and retain a solid customer base? The solution is CarMind! CarMind redefines traditional training by giving dealerships the tools they need to succeed in today’s competitive market. By using real‐life situations, the Web‐based curriculum features high quality, well produced videos offering courses in salesmanship and psychology. Each course is presented in a fun, enticing manner that inspires salespeople to train. The central theme of CarMind is how to run a business within a business. This important principle is the cornerstone of the CarMind program. What can you expect from CarMind? Users will see increased profit, lower employee turnover and happier more effective employees. Additionally, CarMind can be accessed easily anytime which means salespeople can train when they have time. Click here to find out more.
There is a general misconception regarding training. Many people believe that training equals learning. This is not entirely true. Learning is an element of training but training is really conditioning. *Based on the science that 65‐75 percent of the population is visual learners (they need to see and hear to learn most effectively), CarMind is a proven solution that works. By utilizing real‐life situations, CarMind injects humor to entice trainees and capture their attention. How can CarMind help your dealership?
Do you know the cost associated with turnover? There are both hard and soft costs associated with turnover that can negatively affect your dealership. All too often, dealership managers and owners do not see the impact that turnover and repeated hiring has on their wallets. A dealership’s focus should be on hiring the right people the first time in order to minimize its costs. This includes training and bringing your new employee up to speed. Once you’ve hired the best salesperson how can you bring them up to speed and ensure their success?
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