ALBANY, N.Y., and NORTH HILLS, N.Y., January 11, 2021 — Auto/Mate, a business unit of DealerSocket, and F&I solutions provider Dealertrack today announce a new integration that connects Auto/Mate’s award-winning Dealership Management System (DMS) to Dealertrack’s Digital Contracting. The real-time data exchange is designed to streamline and automate a dealer’s digital contracting process, resulting in seamless contract submission, reduced errors from manual data entry, and faster deal funding.

Auto/Mate users simply log into Dealertrack Digital Contracting and enter the deal number to import the contract information from the DMS and populate the required data fields. All that is left is contract validation, having the customer sign electronically, and submission to the finance source for funding.

“Since the acquisition of Auto/Mate, we have directed significant investments toward streamlining workflows, reducing keystrokes, and addressing what matters most to dealers when it comes to their F&I operations: faster funding and reduced contracts in transit,” said DealerSocket Chief Product and Technology Officer Alok Tyagi. “Today’s announced integration with Dealertrack Digital Contracting accomplishes all three while giving our customers access to one of the industry’s leading providers of digital contracting.”

Recent Dealertrack user studies1 reveal that 60% of dealership F&I staff who have not yet adopted an eContracting solution feel DMS integration is the most important capability they lack.

“We view the DMS as the core of a dealer’s business and an enabler of everything they do. That’s why this integration with Dealertrack is so important, as digital contracting and eContracting represent a critical step toward delivering a digital car-buying experience,” said Tony Graham, executive vice president and general manager of Auto/Mate. “Enabling a seamless flow of data while preserving data integrity is equally critical for dealership employees operating in a fast-paced, results-oriented environment, and the elimination of unnecessary paper-pushing and user errors often results in steadier cash flow for the dealer.”

Cheryl Miller, vice president of operations for Dealertrack F&I Solutions, added: “With the addition of the Auto/Mate DMS integration, we advance our goal to have as many dealerships as possible benefitting from the ease of use of the completely digital contracting workflow that Dealertrack Digital Contracting can provide.”

Auto/Mate DMS customers must be on Dealertrack uniFI and signed up for the platform’s digital contracting enhancement to take advantage of the new integration.


1 Source: 2019 eContracting/Digital Contracting Research Study; (size=84)


The launch of DealerSocket’s all-new Service Scheduler inside its award-winning CRM creates one location for managing all customer interactions and sets the stage for a full roadmap of innovations in 2021


DALLAS, January 4, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today announced the launch of an all-new Service Scheduler seamlessly integrated within its award-winning CRM. Sporting a modern and intuitive user interface, DealerSocket’s new scheduling tool is designed to unify dealership sales and service departments in a shared mission to acquire, convert, and retain lifelong customers.

DealerSocket CRM’s new Service Scheduler creates a single, comprehensive view of a customer’s lifetime experience with the dealership while allowing service managers, advisors, and BDC personnel to manage customer interactions from one location. The result is better coordination between departments and a more connected customer experience that helps dealers avoid overlap in marketing campaigns and sales outreach.

“With the pandemic further surfacing the need for increased efficiency and optimizing spend, DealerSocket’s Service Scheduler enables dealers to consolidate costs typically dispersed across multiple vendors and eliminates the errors and extra admin work that comes with it,” said Darren Harris, executive vice president and general manager of retail solutions at DealerSocket. “Service managers and advisors get the ease of use, flexibility, and configuration they need to effectively merchandise service work, while the dealership’s BDC gets a simplified user experience with minimal clicks.”

DealerSocket’s Service Scheduler enables service staff to configure recommended service packages for any year, make, or model, view and resell previously declined service work, and evenly distribute work based on each appointment slot’s availability. This end-to-end solution also allows dealerships to upsell service work on their websites using a fully configurable, opportunity code-based shopping cart, which comes equipped with an image uploader and YouTube integration.

DealerSocket’s upgraded Service Scheduler tool also creates a mobile-friendly, self-service customer portal that lives on a dealership’s website and allows service customers to schedule appointments by time, advisor, and transportation type, as well as select services, view service recommendations and previously declined work, and track maintenance history anytime. Once scheduled, the appointment and all associated information — date, time, advisor, customer and vehicle info, and op codes — are pushed from the CRM to the DMS. The Service Scheduler also takes advantage of the CRM’s appointment-management capabilities, including automated email and text confirmations and reminders.

“DealerSocket’s Service Scheduler addresses real and current challenges for franchised dealers by unifying staff across the entire dealership, so they can manage business volume while creating convenient, personalized customer experiences,” said DealerSocket Chief Product and Technology Officer Alok Tyagi.“Its launch also embodies our do-more-from-one-system drive for our award-winning CRM and marks the start of a full roadmap of innovation that we have slated for the service drive in 2021.”

DealerSocket’s CEO is among the industry publication’s prestigious list, which it has published every five years since 2000

DALLAS, December 21, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today announced the naming of CEO Sejal Pietrzak to Automotive News’ 2020 Class of 100 Leading Women in the North American Auto Industry. Pietrzak and her co-honorees appeared in a special section of the publication’s Nov. 9 issue and were recognized during an exclusive virtual celebration sponsored by Automotive News and Deloitte.

The 100 Leading Women in the North American Auto Industry recognizes women leaders in the automotive field — individuals who make major decisions and significantly influence their companies. Automotive News has published the list of the industry’s top female executives every five years since 2000. This year’s honorees consists of CEOs, COOs, CIOs, engineers, plant managers, and dealer principals representing 72 companies.

“I’m extremely honored to have been selected to be among this incredible group of leaders in this year’s class of 100 Leading Women,” said Pietrzak. “The award that highlights Leading Women and the related conference event have played an instrumental role in the industry’s focus on diversity and inclusion, shining a well-deserved light on the women who are leading their organizations and are making significant positive impacts in the automotive industry.”

The recognition marked the second in less than a month for Pietrzak, who was also named a Women in Retail honoree by auto industry publication Auto Remarketing on Oct. 12. Pietrzak also ranked at No. 7 on The Software Report‘s Top 50 SaaS CEOs list in 2019, a year in which Pietrzak was also named a 2019 Women in Technology award recipient by the Dallas Business Journal.

Pietrzak joined DealerSocket in 2017 with a focus on delivering exceptional customer service and award-winning software solutions to the company’s valued auto dealer clients. In 2020, she spearheaded the acquisition of Auto/Mate and its award-winning dealership management system (DMS) to offer dealers an integrated portfolio of products across DealerSocket’s software suite. The company now supports more than 9,000 dealerships in North American and Australia.

Before joining DealerSocket, Pietrzak spent 12 years in executive and leadership roles at enterprise software company ACTIVE Network, including chief administrative officer, general manager, and senior vice president of international. She also held leadership and strategic growth roles at Wells Fargo and served as executive director of the U.S.-India Busines Council in the international division of the U.S. Chamber of Commerce. Earlier in her career, Pietrzak was a strategy consultant with the Boston Consulting Group.

Pietrzak earned an MBA from the Wharton School of Business at the University of Pennsylvania and a bachelor’s degree with honors from the College of William & Mary. She is currently a member of C200, a powerful community that includes some of the most successful women in business.

When Pietrzak joined DealerSocket, she instituted paid maternity and paternity leave policies at the company, which did not exist. This year, she recently sponsored the formation of SocketWomen, an employee resource group to bring together women team members and focus on education, empowerment, mentorship, and connections. Earlier this year, Pietrzak also launched an initiative to promote diversity and inclusion across DealerSocket’s organization of more than 1,200 employees, with five unity groups and several events promoting diversity, and inclusion across the company.

“A comparison of the 2020 and 2015 Automotive News lists of 100 Leading Women in the North American Auto Industry confirms that the status of women in the industry continues to improve. There are 13 CEOs of automakers and suppliers on the list this time, up from six in 2015 and two in 2010,” said Mary Beth Vander Schaaf, Automotive News managing editor and leader of the project.

The 2020 class of Automotive News‘ 100 Leading Women in the North American Auto Industry emerged from a months-long nomination and judging process that attracted hundreds of entries from the United States, Canada, and Mexico.

“Our selection committee made many difficult decisions,” said Vander Schaaf. “The talented, powerful executives on this list are at the forefront of thousands of successful women in the auto industry.”

Since 1925, Automotive News has been the primary source for news happening among automotive retailers, suppliers, and manufacturers. Distinct from other publications in the field, Automotive News remains a fully subscriber-paid publication, a testament to the value it delivers to the reader. The award-winning weekly print edition, robust website, email newsletters, and video broadcasts are backed by a global team of more than 65 editors and reporters.

McDuffee brings more than two decades of auto industry innovation and helping dealers leverage data and digital technologies in their sales, marketing, and service strategies.

DALLAS, December 21, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today announced the appointment of Byron McDuffee as chief operating officer (COO). The 22-year automotive industry veteran will oversee DealerSocket’s operations, customer success and support, corporate development, strategy, vendor management, and analytics teams.

“Byron is an accomplished auto industry leader, and we are excited to welcome him to DealerSocket and our executive team,” said DealerSocket CEO Sejal Pietrzak. “Byron has strong experience in leading global teams, creating successful growth strategies, optimizing processes, and driving analytics. He has a dealer-first customer service approach and a keen focus on building a strong company culture and positive employee engagement, all of which aligns with DealerSocket’s priorities. I am thrilled that he has joined us, and he is already making a significant positive impact to our company.”

McDuffee previously served as senior vice president and general manager of Automotive Services at Equifax, where he led and managed all aspects of the automotive business. McDuffee also served in a variety of leadership roles at CDK Global, including general management responsibilities and as the head of the company’s global strategy and corporate ventures group.

“I’m excited to join DealerSocket, an organization whose goals are so closely aligned with my experience and passion for this great industry,” said McDuffee. “DealerSocket has made significant strides in helping dealers leverage data and product innovation to define the customer journey, increase buyer satisfaction, and maximize dealership profit potential. The acquisition of Auto/Mate elevates the company’s market position even more, giving dealers a much-needed new choice in the full platform-provider space.”

McDuffee, who will relocate from Illinois to DealerSocket’s Dallas headquarters in 2021, officially joined DealerSocket in November.

Credit Union industry’s largest auto lending platform expands DMS/CRM integration to include DealerSocket, streamlining the application process for dealers and customers

Irvine, Calif. November 5, 2020 CU Direct, the nation’s leading developer of lending software technology for the credit union industry, has announced a new integration with DealerSocket’s award-winning CRM.

As a result of the collaboration, CU Direct has expanded its CUDL auto lending platform’s DMS/CRM integration solution to include DealerSocket, a leading SaaS provider to the automotive industry. The system integration with the CUDL platform minimizes the need for dealers to double enter data, better simplifying and streamlining the entire application process, while allowing more opportunities for quicker financing solutions.

“The new integration not only allows dealers to tap into CUDL’s credit union network — which, collectively, represents one of the industry’s top auto finance sources — it creates a seamless workflow within DealerSocket’s CRM that streamlines the credit application process for dealers and ultimately improves the experience for their customers,” said Darren Harris, executive vice president and general manager of retail solutions at DealerSocket. “Having that access also means keeping those opportunities in one place, making it easier for sales teams to take advantage of the CRM’s marketing engine for follow-up and ownership lifecycle campaigns.”

The new system integration with DealerSocket’s CRM provides a number of key advantages for dealerships, including:

The nation’s largest credit union auto lending network, CUDL connects lenders to 15,000 auto dealers nationwide.Collectively, the 1,100 credit union partners on the CUDL platform have been the nation’s leading auto financing source since 2017.

“As the lending landscape and consumer expectations continue to evolve, we recognize the value and need for delivering a simplified, streamlined application process for dealers and their customers,” said Marty Simons, CUDL Product Director.  “As a result, we’re excited to partner with DealerSocket to provide dealers with  a faster, enhanced application process, paving the way for an improved customer experience.”

Participation in General Motors’ DVIM program means Inventory+ can now syndicate inventory to any GM-participating website provider or program

DALLAS, October 26, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today announced that its Inventory+ inventory management software is now participating in General Motors’ Dealer Vehicle Inventory Management (DVIM) program. That means GM dealerships using DealerSocket’s Inventory+ can now syndicate inventory to GM-participating website providers and programs, including the automaker’s Shop-Click-Drive e-commerce tool.

“Dealers can now utilize more digital retailing solutions to meet customers where and how they want to shop,” said Brad Kokesh, general manager of DealerSocket’s Inventory+ line. “With so much uncertainty in the current market, it’s critical for dealers to have access to more marketing channels while utilizing Inventory+ to identify and source true profit drivers.”

General Motors’ DVIM program improves the consumer experience at GM-branded shopping sites. With DealerSocket’s Inventory+, GM dealers can automate processes and quickly access the latest vehicle costs, options, and suggested sales prices. Using a data-driven approach to inventory management ensures that every lot unit has a chance to sell at a profit, establishing an Ideal Inventory Model for every dealership.

General Motors dealers interested in learning more about DealerSocket’s Inventory+ software can call 888-655-1435.


About DealerSocket

DealerSocket is a leading provider of software for the automotive industry, offering a suite of seamlessly integrated products to help dealers sell and service vehicles more profitably while improving their customers’ experience. DealerSocket’s suite of products gives dealers of all sizes advanced Customer Relationship Management (CRM), innovative Digital Retail, Marketing and Websites, robust Vehicle Inventory Management, insightful Analytics Reporting, and solutions to streamline dealer operations such as Desking, Credit Reporting, Compliance, an independent-geared Dealer Management System (DMS), as well as Auto/Mate, a leader in DMS. DealerSocket serves more than 9,000 dealerships and 300,000 users. DealerSocket’s software has helped its customers sell more than 100 million vehicles throughout its history. For more information, visit, or follow us on TwitterLinkedIn, and Facebook.


Gregory Arroyo

949-900-0300, ext. 6112

CARRBORO, N.C. — TradePending, the leader in data-driven trade-in tools and dynamic inventory merchandising, today announced that DealerSocket, Inc., a leading SaaS provider to the automotive industry, has chosen its SNAP API to power trade-in valuations for its award-winning PrecisePrice digital retail solution.

Launched in 2016, the SNAP API now powers 26 of the automotive industry’s most influential digital retailing, finance, and chat solutions. The API provides instant access to real-time vehicle listing data and TradePending’s valuation methodology. The goal is to ensure that consumers have a seamless and uniform experience when valuing their trade-ins through any channel on a dealer’s website. When a consumer visits a dealer’s website using both TradePending’s SNAP trade-in tool and DealerSocket’s SNAP API-powered PrecisePrice tool, the consumer receives the same trade-in values and local market customizations across all products.

“We’re thrilled to partner with DealerSocket. We both share the common goals of providing more transparency and simplicity in the car buying process,” said TradePending CEO Brice Englert. “By implementing the SNAP API, DealerSocket provides its more than 9,000 dealer customers with access to a digital retailing solution with the most modern, accurate, and effective trade-in valuation methodology on the market today.”

Critical to the success of the trade-in process is providing real-time and localized market data. TradePending continues to be the only solution that operates on as tight a radius as possible from a specific ZIP code, measuring local retail “ask prices.” This methodology adjusts values based upon a proprietary matrix of reduction calculations, as well as retail supply and demand forces. Most importantly, TradePending updates these values daily to stay aligned with the market.

“If the past few months have proven anything, it’s that trade-in valuations need to be based on real-time data from the retail market, and localized to the consumer’s location,” Englert continued. “Using book values or wholesale prices based upon national averages or large regional areas provides consumers with inaccurate values. Nothing erodes confidence in a dealership more quickly than when a consumer feels like they’re being misled about the value of their car. Our transparent approach, easily enabled for other partners via the SNAP API, creates more realistic conversations and better outcomes for consumers and dealers alike.”

PrecisePrice empowers dealers to deliver a true omnichannel buying experience, allowing car shoppers to engage the platform’s self-desking capabilities online, then save and retrieve their deal at a later time or in the dealership’s showroom. The functionality also allows BDC staffers and showroom salespeople to guide phone-in and walk-in shoppers through the PrecisePrice buying process on a mobile device.

“Aggregated data we collected during the height of COVID-19 shelter-in-place orders shows that consumers continued to initiate trade appraisals through online lead forms,” Darren Harris, executive vice president and general manager of retail solutions at DealerSocket. “That tells us that online trade evaluations represent a key opportunity for dealers. That’s why we’re excited to partner with TradePending, which has developed a quick and mobile-friendly process that sets up dealers to have meaningful conversations with in-market customers.”

PORTLAND, ORE. — Foureyes, the sales intelligence software company, today announced it has joined the DealerSocket Certified Partners program as part of a newly forged integration pact with the leading SaaS provider to the automotive industry. Through an application programming interface (API), Foureyes’ sales intelligence software now seamlessly integrates with DealerSocket’s award-winning CRM to allow users of both solutions to harness customer insights from their database for transformative sales process improvements.

“Foureyes is excited to be a certified partner of DealerSocket, because it means that we’re working together to help dealerships uncover the insights in their own data,” said Foureyes CEO and Inventor David Steinberg. “With a customer-first approach, we’re partnering to achieve our shared goal of improving the efficiency and effectiveness of sales organizations.”

Businesses have the data they need to make informed decisions; they just need it to be accessible and actionable. To help unlock insights while maintaining data privacy, Foureyes collects data from disparate sources, combines it with CRM data available via the DealerSocket API, and turns it into actionable tools and resources to improve the sales experience for everyone.

Launched in 2013, the DealerSocket Certified Partners program leverages a suite of APIs to provide exceptionally quick integration points between DealerSocket and third-party solution providers. The program currently counts hundreds of certified partners.

“Today’s announcement reaffirms DealerSocket’s commitment to making system integration easy for dealers,” said Darren Harris, executive vice president and general manager of retail solutions at DealerSocket. “We’re excited to welcome Foureyes to the DealerSocket Certified Partners program.”

Graham brings 27 years of automotive experience to DealerSocket as executive vice president and general manager of Auto/Mate

DALLAS, September 1, 2020 — DealerSocket, Inc., a leading software provider to the automotive industry, today announced the appointment of Tony T. Graham as executive vice president and general manager of its Auto/Mate business unit. Graham brings a proven track record of success, experience, and leadership working with automotive dealerships to his new role.

Graham served in various leadership roles during his 26 years with CDK Global and ADP Dealer Services, including vice president of sales, multiple regional general manager roles, and chief customer experience officer.

“I am thrilled to welcome Tony to DealerSocket and our executive team,” said DealerSocket CEO and President Sejal Pietrzak. “Tony has a deep understanding of and experience in the automotive retail industry, especially the DMS space, and he shares our commitment to our dealers and team members. Tony will be a tremendous leader of our Auto/Mate business unit.”

Credited with successfully launching CDK’s Minority Dealer Business in 1999 and running the program until last year, Graham also served as executive sponsor of the company’s diversity and inclusion initiatives. In 2019, he was awarded the Lifetime Achievement Award from the National Association of Minority Automobile Dealers (NAMAD).

“I’ve known Tony for well over 20 years. He has a tremendous amount of integrity and empathy for his dealership customers and just has a real passion for whatever he’s doing,” said Ernest Hodge, CEO and President of Atlanta-based March/Hodge Automotive Group. “I have been thoroughly impressed with him throughout his entire career. He’s just outstanding.”

Graham now joins DealerSocket as executive vice president and general manager of Auto/Mate, which DealerSocket acquired in February 2020 to offer dealers a comprehensive new choice for an all-in-one, intelligent software platform for their dealerships.

“The two things I’m most proud of are the number of employees I helped develop and grow as their mentor, and that I have been dedicated to supporting automotive dealerships from the smallest to the largest operations. My focus has always been on customer relationships and service, and that matches DealerSocket’s and Auto/Mate’s commitment to customer service for dealers,” Graham said. “These are important times in the industry, and the combination of DealerSocket with Auto/Mate offers dealers a full platform solution with deep focus on customer support and innovative software. I’m excited to get started with DealerSocket.”

Award-Winning Website Provider Partners with Fully Integrated Digital Agency

DALLAS, July 14, 2020 — DealerFire, a business unit of DealerSocket, and Stream Companies, a full-service, fully integrated, tech-enabled ad agency, today announced a strategic partnership that brings together expert advertising solutions with award-winning technologies to offer dealers a consolidated approach to digital marketing management.

This new partnership taps into the power, strengths, and capabilities of both companies to provide dealers with an innovative way to accelerate their digital marketing performance. Stream will serve as the full-service ad agency and ad tech provider and DealerFire as the website and SEO provider for dealers who will now have the best of both offerings combined together. Dealers will continue to receive the white-glove customer service for which both companies are well known.

“Stream’s partnership with DealerSocket’s DealerFire will allow both companies to innovate faster and provide the best client service in automotive marketing,” said Dave Regn, co-founder of Stream Companies. “Innovation and integrated advertising, plus retailing, are key to long-term growth and competitive positioning in the marketplace.”

By leveraging each company’s technology and expertise, the ongoing partnership aims to drive client success under the following “Core Four” goals:

“When I took a closer look at Stream’s offerings and what it has done to accelerate automotive dealerships’ advertising returns on investment, I knew it would be a perfect partnership and complement our websites and SEO offerings at DealerFire,” said Darren Harris, executive vice president and general manager of retail solutions at DealerSocket. “Today’s announcement allows us and Stream to jointly deliver successful digital marketing that dealers need right now. Our partnership will allow dealers to optimize their clicks-to-showroom buying experience with DealerFire websites while fulfilling their broader digital advertising needs with a full-service, fully integrated ad agency with Stream Companies.”

DealerFire’s website platform is now available through Honda’s Digital Certified Program

DALLAS, June 29, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today announced that its award-winning DealerFire website platform earned acceptance into the Honda Dealer Website Solutions Certified Program. This certification means DealerSocket’s DealerFire website platform is immediately available to Honda’s approximately 1,000 U.S. dealers.

Today’s announcement marks the 20th OEM (Original Equipment Manufacturer) certification for DealerFire, which completed Honda’s robust selection process that measured best-in-class services, a national reach, and extensive automotive industry expertise.

“Honda was looking for a cutting-edge website and search engine optimization partner, and they found that with DealerFire,” said Eric Giroux, vice president of product management for DealerSocket’s digital solutions. “Our DealerFire website platform helps dealers have a seamless shopping experience, the fastest mobile websites in the industry, and more control over their virtual showroom versus any other solution on the market today.”

Capable of mobile load speeds of less than one second on 4G and less than three seconds on 3G networks, DealerSocket’s DealerFire websites are built on the first platform specifically designed for the automotive retail industry. The result is fully responsive websites optimized for maximum visibility right out of the box.

DealerFire websites feature native mobile functionality for an app-like shopping experience designed to efficiently connect car buyers to the inventory they’re looking for with Google-like, search-as-you-type functionality, and a search-by-features module.

For dealers who want more control over their virtual showroom, DealerFire websites tout a robust back-end editing system for do-it-yourself web and landing page creation with no HTML coding required. The platform also offers more than 100 different inventory and incentives modules users can drag and drop onto a page, as well as a set of optimized webpage templates and container themes through DealerFire’s new Snapshot Studio.

A winner of 12 Automotive Website Awards, DealerFire also offers a host of digital marketing capabilities, including digital advertising, content development, and social media marketing.

The new solution is fundamentally redesigned and re-engineered for a faster, more flexible, and cohesive experience for dealers and their customers.


DALLAS, June 22, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today crossed another milestone in its drive to improve the clicks-to-bricks experience for dealers with the release of its next-generation Desking solution. Sporting more intuitive, easy-to-navigate workflows designed to prevent errors and reduce time to first pencil, the all-new Desking tool comes equipped with a robust calculations engine, flexible payment options, custom presentation capabilities, and seamlessly integrates with DealerSocket’s PrecisePrice digital retail solution.

The sleek new interface, which has been architected within DealerSocket’s award-winning CRM, gives the new Desking tool a uniform user experience with other DealerSocket solutions. The solution opens up a host of new opportunities to modernize a dealer’s road-to-the-sale process, and enhance save-a-deal and data-mining activities, CRM-generated campaigns, and remote deal-making.

“There are several critical storylines captured in this exciting launch of Desking. For DealerSocket, our next-gen Desking solution represents another critical step as we unify our suite of integrated solutions,” said Darren Harris, executive vice president and general manager of retail solutions at DealerSocket. “Then there’s what the tool can do for dealers from a clicks-to-bricks perspective. Yes, our new Desking solution allows dealers to reimagine their buying journey, but it also puts them in total control of just how far they want to go.”

The main advantage of DealerSocket’s new Desking tool is that it operates within the CRM as an in-app program, allowing dealers to seamlessly move between Desking and throughout the CRM to update a sales opportunity’s vehicle of interest, follow up with appointments, or send communications. That deep integration within DealerSocket’s CRM also means no pop-up windows for Desking and an efficient and easy process that begins with a single click on a sales opportunity to start desking a deal.

Once engaged, the Desking tool displays a calculations worksheet, customer details, and payment options on one screen. The latter views are collapsible when structuring deals using the calculations worksheet, which eliminates the need for mental math with smart fields within Desking that can calculate dollar value increases or decreases in MSRP, selling price, cash down, and rebates.

Users can then compare and present a variety of lease and finance options with different cash-down amounts, term lengths, and APRs, as well as view and adjust other deal influencers like doc fee, buy rate, and gross. Dealers can also take advantage of the following innovations:

“Especially in the digital environment, dealers need a platform that allows data to flow across a single ecosystem, and allows users to easily navigate software tools and features seamlessly,” said Alok Tyagi, DealerSocket’s chief product and technology officer. “Today’s release of our next-generation Desking tool represents another significant step toward delivering a simplified experience to our dealers, who now have a tool that allows them to create new opportunities.”