Bringing together these two companies will offer dealers an innovative, all-in-one software platform with industry-leading customer service

DALLAS–(BUSINESS WIRE)–DealerSocket, Inc., a leading provider of automotive software solutions, announced today that the company has signed a definitive
agreement to acquire Auto/Mate, a leading Dealer Management System (DMS) software provider for automotive dealerships. By bringing together Auto/Mate’s comprehensive DMS technology with DealerSocket’s suite of products, including its award-winning CRM, digital retail and websites, inventory management, and independent-focused DMS software solutions, the combined company will offer dealers an all-in-one, unique platform where innovative software is combined with best-in-class service.

“Bringing together DealerSocket and Auto/Mate will be a game changer for our customers, our companies, and the entire industry. For a long time, DealerSocket has believed that combining our companies could offer dealers a much needed new choice for a full platform solution,” said Sejal Pietrzak, CEO of DealerSocket. “Both Auto/Mate’s and DealerSocket’s industry-leading software and award-winning customer service help DealerSocket to Acquire Leading DMS Provider Auto/Mate Bringing together these two companies will offer dealers an innovative, all-in-one software platform with industry-leading customer service to improve profitability and processes for dealerships, and as a combined company, there are tremendous opportunities for innovation, while maintaining our strong focus on customer service.”

“Auto/Mate and DealerSocket have been partners for many years, and we have many joint customers. We could not have found a better home for our technology, employees, and customers than DealerSocket,” said Auto/Mate CEO Mike Esposito. “With the scale this deal brings and the investment we will receive being part of DealerSocket, we will be able to offer our customers and the broader market a seamless platform that will further advance what is possible for dealerships.”

Upon close, the combined company will support more than 9,000 dealerships and well over 300,000 active users. This acquisition is another step in DealerSocket’s commitment to provide automotive dealerships with integrated and innovative software solutions that help dealers sell more vehicles profitably while saving them time and creating efficiencies across the entire vehicle and consumer lifecycles.

“Auto/Mate has deep and long-standing relationships with their customers as well as impressive customer win rates from the industry’s largest DMS providers. Auto/Mate’s success is indicative of the strength of its innovative technology and the commitment of its employees who deliver an excellent customer experience to dealerships,” continued Pietrzak. “I am excited to welcome Auto/Mate’s team to DealerSocket, and we look forward to investing further in our joint products and our teams as we continue to deliver for our customers.”

DealerSocket and Auto/Mate will continue to operate separately until an official close has
been announced.

About DealerSocket

DealerSocket is a leading provider of software for the automotive industry with a suite of seamlessly integrated products to help dealers sell and service vehicles more profitably, while improving their customers’ experience. DealerSocket’s suite of products includes advanced Customer Relationship Management (CRM), innovative Digital Retail, Marketing and Websites, robust Vehicle Inventory Management, insightful Analytics Reporting, and solutions to streamline dealer operations such as Desking, Credit Reporting, Compliance, and an independent-geared Dealer Management System (DMS) for dealers of all sizes. DealerSocket’s software has helped customers sell more than 100 million vehicles throughout its 18-year history. For more information, visit, or follow us on Twitter, LinkedIn, and Facebook.

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system software to retail automotive dealerships, typically saving dealers thousands of dollars per month from their current provider. AMPS® is a user-friendly, feature-rich DMS in use by more than 1,500 auto dealers nationwide. Auto/Mate has received multiple consecutive DrivingSales Dealer Satisfaction Awards.

Auto/Mate’s employees have more than 1,500 years of combined experience working in franchised auto dealerships, the foundation of its By Car People, For Car People™ slogan. Auto/Mate is committed to winning its customers’ business each and every month with no long-term contracts and free software upgrades.


Patrick Mendoza


Mike Esposito, President

Larry Colson, Chairman

Tweets by @DealerSocket

Steckler brings nearly twenty years of experience in automotive retail and digital software

DealerSocket Inc. announces the hiring of Max Steckler as General Manager (GM) of DealerFire, DealerSocket’s digital business unit. Steckler spent over sixteen years in the automotive digital industry in key digital leadership roles at Cobalt, ADP Dealer Services, and CDK Global.

Steckler brings extensive SaaS technology and vertical domain expertise in automotive retail websites, digital advertising and marketing, agency services, and digital retailing. Throughout his career, he has developed deep relationships with OEMs, dealership groups, and automotive industry leaders.

“DealerSocket is proud to welcome Max to our leadership team,” said DealerSocket President and CEO Sejal Pietrzak. “He brings a wealth of knowledge, relationships, new ideas, and insights that will drive even greater growth for our DealerFire business unit. More importantly, his relentless focus on innovation and connecting the industry will grow sales, maximize profit, and achieve increased efficiency in our customer’s evolving operations.”

Most recently, Steckler was Chief Product Officer at AutoChoice, a start-up created to redefine the digital retailing experience. Before AutoChoice, he held several leadership roles in product management, business development, and operations. In his new role, Steckler leads DealerSocket’s DealerFire digital business unit with responsibility for strategy, product direction, go-to-market execution, operations, and P&L management.

“I’m excited to join DealerSocket because of our shared commitment to innovation and superior customer service for dealers, OEMs, and our industry partners,” said Steckler. “I’m looking forward to leading DealerFire’s truly outstanding team.”

RevenueRadar’s new Strategic Growth Managers help dealerships re-engage and retain customers

DealerSocket, Inc. is announcing a significant offering for its RevenueRadar tool with the launch of a team of Strategic Growth Managers dedicated to supporting and servicing dealers utilizing RevenueRadar. RevenueRadar is integrated into the company’s Customer Relationship Management (CRM) software and is a predictive marketing tool that enables and promotes customer retention.

“Acquiring new customers is significantly more expensive than retaining existing ones,” said Darren Harris, general manager of DealerSocket’s CRM product suite. “We realize most dealers are not using their customer data to its full potential. RevenueRadar now offers a team of dedicated Strategic Growth Managers who will partner with our dealerships to help drive more cost-effective retention strategies.”

DealerSocket’s team of Strategic Growth Managers are experts in the auto industry. With an average of more than 21 years of automotive and in-house experience, including an average tenure of eight years at DealerSocket, many hold multiple OEM certifications and will offer consulting recommendations to the RevenueRadar opportunities generated by the software. The Strategic Growth Managers will consult with dealers on best practices to utilize within RevenueRadar, and they will share ideas on how to best approach customers. They will work with dealers to develop and implement processes, train staff, and create marketing strategies with campaign tracking, as well as provide analysis for retention opportunities. The Strategic Growth Managers are an additional consultative service DealerSocket is now offering. The new offering is in addition to DealerSocket’s award-winning service the company’s Customer Success Manager provides.

DealerSocket’s new Strategic Growth Managers are available now. For more information on how to access the new consultative feature, or to get a demo, visit

DealerFire’s website and digital retailing platforms are now available to Hyundai’s more than 840 U.S. dealers through the automaker’s Dealer Certified Website Program

DealerSocket Inc., a leading software provider to the automotive industry, today announced that its DealerFire website and digital retail platform, named Precise Price, have earned acceptance to Hyundai Motor America’s Dealer Certified Website Program (DCWP). The new integrations were on display at DealerSocket’s User Summit 2019.

Hyundai’s digital certification program provides its more than 840 U.S.-based dealers with the opportunity to now partner with DealerFire, considered one of the industry’s best website providers. DealerFire was put through a robust selection process to ensure they provide best-in-class services, a national reach, and extensive automotive industry expertise. DealerFire is now a part of the certified programs for 18 OEMs (Original Equipment Manufacturers).

“Cutting-edge design and performance are part of the Hyundai philosophy, which makes us the perfect partner for Hyundai dealers,” said Brad Perry, Co-Founder and Chief Product Officer of DealerSocket. “Today’s announcement continues what has been an exciting year for DealerFire. We’ve added four new OEM certifications, earned our ninth straight Automotive Website Award, and we’re not done yet, with new product innovations and partnership announcements coming in the latter part of the year.”

Hyundai dealers now have access to DealerFire’s Engine6, the first website platform built specifically for the automotive retail industry and future-proofed to the same load speed standards held by other retail verticals. DealerFire Engine6 was honored earlier this year during the annual Automotive Website Awards in the best “U.S. Websites” category.

The platform also features an industry-first, in-line editing system that connects dealers to more than 75 inventory and incentives integrated modules to create stunning, multidevice-optimized websites and vehicle details pages (VDP) that inform shoppers and increase conversion rates.

Among its many innovations is DealerFire’s proprietary normalization algorithm, which standardizes vehicle colors and vehicle criteria into commonly used search terms. This data normalization powers Engine 6’s shop-by-feature module, a key consumer shopping tool given Google’s recent note that vehicle feature searches have grown 67% in recent years. Consumers can also shop by budget and payment, among other capabilities.

Also available through the Hyundai’s certification program is DealerSocket’s Precise Price, the first digital retailing platform to come equipped with integrated desking software. This allows the platform to deliver dynamic price quotes with rebates, incentives, and all applicable taxes and fees factored into the platform’s deal calculations. Last month, DealerSocket announced a new integration between Precise Price and F&I Express’ network of 160 F&I product providers. The connection means Precise Price can now display VIN-specific F&I product rates and content.

Precise Price empowers dealers to deliver a true omnichannel experience online, thanks to its “Save & Finish Later” functionality. The feature allows shoppers to engage Precise Price’s self-desking capabilities, save their deal, and pull it up on any device at a later time. It is this same functionality that allows BDC staffers and showroom salespeople to guide phone-in and walk-in shoppers through the Precise Price buying process.

DealerSocket’s DealerFire was founded in 1999. It specializes in dealer websites and digital retailing and houses a full-service digital marketing agency that provides custom-written ads and marketing content, inventory and data targeting, marketing design, and transparent ROI reporting.

“The car-buying journey has evolved. Every online interaction is magnified, and consumers are demanding a seamless path to purchase,” Perry said. “DealerSocket’s DealerFire brings years of experience and a powerful platform which allows us to leverage data to provide the most seamless car-shopping experience available on the market today, making DealerSocket’s DealerFire websites and our digital retail platform Precise Price the clear No. 1 choice for Hyundai dealers.”

Partnership reflects investment in providing digital content that is accessible to all.

DealerSocket, a leading software provider to the automotive industry, is pleased to announce its partnership with AudioEye, Inc. (NASDAQ: AEYE), a leading provider of digital-accessibility solutions that deliver barrier-free website access for individuals with disabilities. DealerSocket will be displaying the new partnership and the company’s User Summit, August 21—23 in Anaheim, Calif.

With this partnership, the more than 8,000 dealerships DealerSocket has in its portfolio will now have the option to include AudioEye’s Ally Managed Service Solution on their individual websites. Ally Managed Service is an end-to-end web-accessibility solution that audits, monitors, and remediates issues of web accessibility. Its unique approach utilizes a combination of automated and manual testing, but also dynamically remediates issues through both automation and manual processes. The AudioEye solution also sets clients on the most efficient path to compliance with requirements set forth by the Americans With Disabilities Act, as well as provides a trusted and secure solution that achieves and sustains conformance with Web Content Accessibility Guidelines 2.1.

“Enabling every user to be able to access digital content without hinderance is of paramount importance for DealerSocket. We believe everyone should have access to information,” said Brian Wagner, general manager of DealerSocket’s DealerFire digital solutions. “That is what makes our partnership with AudioEye a natural fit. Coupled with its best-in-class technology, we are able to deliver DealerSocket’s award-winning digital platform to everyone.”

Sean Bradley, AudioEye co-founder, president, and chief strategy officer, added: “It’s incredibly exciting when a company like DealerSocket makes a commitment to a web-accessibility solution, recognizing the importance of creating a barrier-free site platform for the customers in its portfolio. The AudioEye solution offers a practical and affordable path to achieving a holistic, trusted and sustainable web accessibility strategy, and this partnership will undoubtedly impact the lives of thousands of end users who will be able to more seamlessly navigate digital content. For that, we are incredibly proud of this relationship and our shared commitment to equal access for all.”

New enhancements are designed to drive F&I product sales, streamline deal workflows to simplify processes and provide greater control for iDMS users

DealerSocket, Inc., a leading provider of software to the automotive industry, announced several key innovations at its annual user summit last week. Headlining the list of upgrades are a new integration with a leading F&I software, robust process automation, and enhanced data collection capabilities for its Dealership Management System for independent dealers (iDMS). These enhancements reaffirm the company’s deep commitment to the used car market, focus on simplifying workflows, and open API integrations with software tools that support independent dealers.

DealerSocket’s iDMS now integrates with Vision Dealer Solutions’ VisionMenu, a customizable web-based F&I menu capable of electronically rating and contracting protections from more than 100 F&I product providers. Created by F&I trainer Ron Martin, the F&I selling system also electronically signs disclosures and product contracts, as well as offers F&I performance reporting.

Commenting on DealerSocket’s new partnership with Vision Dealer Solutions, Steve Meeker, General Manager of DealerSocket’s iDMS, noted that the API integration between iDMS and VisionMenu means an F&I manager can easily pull deal data to save time. “As the F&I market evolves to online retailing, presentation styles must be dynamic to create an engaging customer experience,” said Meeker. “The DealerSocket/VisionMenu partnership enables F&I managers to easily present a customizable menu to sell and eContract F&I products. This integration also opens up new opportunities for dealers to sell more aftermarket products faster and easier than ever before.”

Separate from this partnership, additional improvements to iDMS include secure data sharing, as DealerSocket has now made it possible for iDMS users to supply needed data files to third-party software vendors. Dealers can deliver standard or custom reports to an FTP server’s IP address or URL location, allowing them to manage the process without relying on outside service providers.

DealerSocket has also improved the user experience when originating retail and wholesale deals within iDMS, which is an enhancement designed to produce a more efficient deal workflow. iDMS users can now evaluate worksheets side by side, allowing them to identify critical pieces of information that might drive better decisions when it comes to optimal deal structure.

“All of these new enhancements to iDMS are designed to improve the user experience, automate key processes, and provide additional opportunities for users to generate new revenue streams,” said DealerSocket Chief Product Officer Brad Perry. “These updates show DealerSocket’s commitment to open integration by providing our iDMS customers with greater control and customization.”

DealerSocket has made it possible to track up to 150 user-defined data fields — from bankruptcy filings and repossession dates, to the date of a condition report, time of disposition, and much more. This functionality affords iDMS users greater flexibility when it comes to their data collection activities.

Enhancements to the bi-directional integration between DealerSocket’s iDMS and Omnique, a provider of service shop management software, were also rolled out with this upgrade. In addition to pushing and receiving vehicle details and service tickets between the two systems, iDMS users can now automatically post service-related general ledger transactions directly from Omnique to QuickBooks via a new Omnique Accounting Link, thus saving time and reducing keystroke errors.

F&I Express to Power Dynamic F&I Experience Within DealerSocket’s Digital Retail Offering

DealerSocket Inc., a leading software provider to the automotive industry, is launching a new integration between the company’s Precise Price digital retailing solution and F&I Express’ network of approximately 160 F&I product providers at DealerSocket’s User Summit this week. This new impactful combination will enable an even more accurate and intuitive digital retailing process for dealers and customers alike.

Precise Price, initially developed to address the strong interest among consumers to transact online from any mobile device, marked DealerSocket’s entrance into the burgeoning digital retail category. It was the first digital retailing platform to come equipped with integrated desking software, allowing for the delivery of dynamic price quotes with rebates, incentives, and all applicable taxes and fees factored into deal calculations.

“DealerSocket’s Precise Price integration with F&I Express’ Digital Media solution helps dealers and their customers have a better experience during the digital retail process,” said Brad Perry, Co-Founder and Chief Product Officer of DealerSocket. “Utilizing the integration within Precise Price leads to happy customers that convert and buy more backend protection packages. Our initial pilot found that dealers who used the integration saw a nearly 20% increase in backend gross.”

Now, through Precise Price’s integration with F&I Express’ Digital Media solution, the platform is able to display VIN-specific, state-specific, and dealer-specific F&I product rates and dynamic content. This powerful connection also allows digital retailers, dealer websites, menu systems and other platforms to dynamically access F&I product ratings and content.

“Trends reveal that car buyers are becoming more partial to an online retail experience. In fact, research shows 71 percent of consumers prefer to get online information about their entire deal, including aftermarket add-ons,” said Gary Peek, Vice President and General Manager, F&I Express. “By giving customers more transparency and authority over the course of their deal, Express Digital Media can help dealerships reach consumers earlier in their car buying journey. This can improve customer satisfaction and for revenue through more F&I sales.”

Annual ranking of top CEOs in SaaS places Pietrzak as the only automotive executive

The Software Report has released their annual listing of the Top 50 SaaS (Software as a Service) CEOs, and DealerSocket’s President and Chief Executive Officer has come in at number seven in the ranking. Pietrzak is the only CEO from an automotive company to make the list.

The exceptional CEOs on the Top 50 list were selected based on nomination submissions from colleagues, peers, and other software industry participants. Nominees were reviewed across a number of key attributes including integrity, intellect, drive, emotional intelligence, organizational culture, and operational skill. They were most closely evaluated based on qualitative and substantive commentary provided on the CEOs character.

“Ms. Pietrzak’s listing as one of the few women on the list, and the only CEO from an automotive company, speaks to her leadership and high performance as the CEO of the innovative SaaS company DealerSocket,” said J. Carlos, Editor of The Software Report. “Selection to this year’s awards list was highly competitive, and the nominations for Ms. Pietrzak set her apart from the thousands of others we received.”

The most highly regarded CEOs had a high volume of nominations showing consistency to primary characteristics comprising the individual’s effective leadership style. The Software Report was impressed with the outpouring of support, respect and admiration for these leaders. It became clear that to build a high performing organization supported by a constructive and enduring culture, the CEO needed to possess a unique set of rare skills.

“I’m honored to be listed among so many well-known and deserving CEOs of great software companies,” said Pietrzak. “At DealerSocket, we believe that technology has the power to transform the automotive experience, which is why we invest in innovation and unparalleled customer service. Our ranking on the Top 50 SaaS CEOs list is a reflection of the hard work and dedication shown by the entire DealerSocket team.”

To view a list of the Top 50 CEOs in SaaS, visit

New enhancements simplify workflows by fully integrating the credit application process directly into DealerSocket’s CRM and iDMS software

DealerSocket Inc., a leading software provider for the automotive industry, rolled out several major enhancements designed to seamlessly integrate and simplify workflows related to the credit application process. The new capabilities are available today in DealerSocket’s award-winning Customer Relationship Management (CRM) software solution and in its independent-serving Dealership Management System (iDMS).

“Our latest enhancements take two historically separate workflows and seamlessly integrate them to provide visibility and a simpler user interface for our dealers, resulting in a better consumer experience,” said DealerSocket President and CEO Sejal Pietrzak. “DealerSocket’s new enhancements are designed to help dealers better manage and control credit applications, save time, and improve their customers’ experience, while fully complying with their regulatory obligations.”

Dubbed SocketCredit, DealerSocket’s new credit workflow enhancement for its CRM allows both franchised and independent dealers to manage the entire credit application process from within this key front-end operations tool. SocketCredit also offers the ability to text or email a secure credit application to a consumer directly from the CRM, as well as prequalify customers for vehicle financing via a soft credit pull. Creating a seamless transition between online and in-store processes with easy-to-use and integrated software is core to DealerSocket’s strategy to improve the customer experience.

Once completed, SocketCredit’s customizable online credit application seamlessly passes directly into the CRM as a sales opportunity, with line-by-line credit application details populating a customer profile within the CRM. A full credit pull can then be performed within the CRM – the new enhancement returning the customer’s credit report and score, as well as results from the compliance checks the tool now performs.

The compliance checks aid dealers in complying with the Federal Trade Commission’s Red Flag and Risk-Based Pricing rules, adverse action notice requirements under the Equal Credit Opportunity Act, and requirements set forth by the U.S. Treasury Department’s Office of Foreign Assets Control. Dealership managers can also access within the upgraded CRM digital audit logs containing timestamps and user names. They can also track online consent, identity verification, and whether required disclosures were made.

DealerSocket’s iDMS also received several upgrades, one of which is designed to streamline the finance process for independent dealers. Now, SocketCredit credit applications completed online get passed into the software tool’s deals module, setting the stage for a full credit pull and the required compliance checks.

DealerSocket’s iDMS also received two new loan-servicing features geared toward buy-here, pay-here dealers. They include enhanced credit reporting and interactive voice response technology. The prior provides BHPH operators greater control and visibility into credit reporting records on accounts sent to the three main credit bureaus, allowing them to review and approve the credit reporting file as well as make needed modifications to an account before submitting a borrower’s repayment history to the credit reporting agencies. The addition of IVR technology is designed to transform BHPH dealerships into true “buy-here, pay-anywhere” operations by allowing borrowers to make loan payments over the phone and without the assistance of dealership employees.

“SocketCredit enables our CRM users to more quickly and readily capture consumer credit information during the car research and shopping process, while iDMS now offers a more streamlined credit workflow and improved dealer-processing enhancements,” said DealerSocket Co-Founder and Chief Product Officer Brad Perry. “With these new enhancements, DealerSocket gives both franchise and independent dealers simple and valuable improvements in critical workflows for credit and finance that is centralized, transparent, easy to use, and compliant.”

Super group boasts members from Sugar Ray, Guns n’ Roses, Billy Idol, Weezer, and others

DealerSocket Inc., a leading software provider for the automotive industry, is announcing that Los Angeles-based supergroup Royal Machines will headline their DealerSocket After Dark party on the second day of the company’s user summit, which takes place August 21 – 23, 2019 in Anaheim, Calif. Royal Machines is headed by Mark McGrath of Sugar Ray, along with Gilby Clark of Guns n’ Roses, Billy Morrison of Billy Idol’s band, Jose Freese of Nine Inch Nails and Weezer, as well as surprise special guests.

“DealerSocket’s User Summit is all about learning and collaborating with automotive industry leaders discussing innovation, sharing ideas, and discussing the future of automotive. At DealerSocket, we believe that work and fun go together, and as such, I’m excited to welcome Royal Machines to the DealerSocket After Dark stage,” said DealerSocket Chief Administrative Officer Tom Wilson.

DealerSocket’s User Summit is being held at the Anaheim Marriott in California. The keynote speaker for the event is Jason Dorsey, Co-founder and President of The Center for Generational Kinetics, who is a best-selling author and the leading generations speaker, and whose family has worked in the automotive industry for more than 30 years. Dorsey will deliver his keynote address on day one of the conference on how generations buy and work in automotive, how to market and sell to each generation, and he will unveil his research center’s latest findings into the newest generation that is rapidly emerging as consumers, employees, and trendsetters: Gen Z.

“We have a packed agenda over the course of the three-day User Summit, with sessions on digital retailing and data mining, OEM-led breakouts, classes for our new DealerSocket Certified User Program, and peer-led discussions on best practices for the industry. We will also review the recent enhancements and upgrades to our software, as well as share our product roadmap that focuses on increasing sales and profitability for our dealers in this rapidly evolving environment,” continued Wilson.

To learn more, visit

New enhancements offer dealers greater control and visibility achieving higher profit per vehicle

DealerSocket Inc., a leading software provider for the automotive industry, today announced an upgraded version of its Inventory+ software solution. The inventory management tool now touts a new, easy-to-use interface, intuitive navigation, and expanded reporting capabilities that provide value to both single-store operations and multi-rooftop dealer groups. The new features enable customers to sell their vehicles at a greater profit, which is in line with DealerSocket’s longstanding focus on profit over velocity.

“After listening to our customers, we invested significant capital and resources to make Inventory+ a best-in-class product focused on the primary needs of dealers,” said DealerSocket President and CEO Sejal Pietrzak. “Our upgraded version of Inventory+ is yet another step as we continue transforming our inventory management product suite to support the entire vehicle lifecycle. Our software gives our customers full control of their inventory strategy and ensures they are stocking the right vehicles to yield the highest profits.”

DealerSocket’s Inventory+ now has a user experience and design that matches the rest of the company’s suite of products, meaning that a user of DealerSocket’s suite will have familiarity and experience with the design, making the training of staff on DealerSocket’s software simpler and more effective for dealers.

The enhancements and innovations for Inventory+ include:

“DealerSocket’s fundamental objective with our Inventory+ software has always been about maximizing profit for our dealers. The major enhancements we have just released ensure that every vehicle has an opportunity to be sold at a timely profit,” said Steve Meeker, DealerSocket’s General Manager of Inventory+. “Whether a dealer has a single lot or multiple rooftops, the innovative functionality we released today will provide benefits to help our dealers grow their business successfully.”

To learn more, visit

DealerFire will offer three co-op-eligible advertising packages under the recently launched Volkswagen Service and Parts Advertising Program

DealerSocket Inc., a leading provider of automotive retail software, is announcing that Volkswagen has tapped DealerFire to drive a new digital advertising initiative aimed at helping Volkswagen dealers grab a bigger share of the $350 billion U.S. vehicle repair market.

DealerFire will offer three packages under the Volkswagen Service and Parts Advertising program that are eligible for a 50% retail co-op reimbursement. Each package will include content development and a mix of social, display, and search advertising, including the ability to promote service offers and specials directly on Facebook. Participating Volkswagen dealers will also utilize DealerFire to reach and target customers on the Google Display Network who are either searching for repairs, maintenance services, or are most likely in need of service work.

“Every month, consumers register over 200 million Google search queries for parts and service. However, franchise dealers capture just 30% of what consumers spend annually on vehicle repairs,” said Brian Wagner, general manager of DealerFire. “Volkswagen is putting its best digital-merchandising foot forward with a comprehensive program and has asked DealerFire’s award-winning software to drive it.”

The automaker’s comprehensive group-paid search marketing initiative will be administered through the Volkswagen Dealer Digital Program, which was created to connect the OEM’s roughly 650 U.S. dealers to best-in-class technology and digital marketing providers. DealerFire is one of the providers selected to assist dealers under Volkswagen’s recently launched initiative, which will feature three levels of paid advertising, service center profile pages, dealer-integrated coupons, call tracking and recording, and online visibility and reputation management.

Through DealerFire’s three digital advertising packages – the premium version featuring a customizable HTML5 ad showcasing service coupons and messaging – participating Volkswagen dealers will get access to a Google AdWords-Certified search engine marketing specialist within DealerSocket’s team, all Google ad extensions, customizable reporting and display network designs, conversion tracking, and Top 3 position targeting all of which are available in DealerFire’s tools.

“What many dealers may not know is that two out of three visits to their websites are for parts and service. And customers who service their vehicles at a dealership are three times more likely to purchase or lease again from that same dealership,” Wagner said. “DealerFire is offering three comprehensive packages under Volkswagen’s service and parts advertising program, which the automaker made even more compelling by offering 50% co-op on all pay-per-click advertising that is dedicated to fixed ops.”

DealerFire was acquired by DealerSocket in 2015 and specializes in dealer websites and digital retailing. DealerFire also houses a full-service digital marketing agency that provides custom-written ads and marketing content, inventory and data targeting, marketing design, and transparent ROI reporting. DealerFire currently partners with sixteen OEMs and supports more than 2,000 dealer websites. DealerFire is the winner of nine-straight AWA Pinnacle Platform awards.