Know your SEO plays

DealerFire SEO Playbook

SEO has become a sort of “catch all” phrase for vendors that know they should be doing something for your business but cannot clearly define the exact methods to get you to the top of that search results page.

In this playbook, we'll cover:

  • organic search results
  • balancing quantity of content with quality
  • 3 ways to check if your digital vendor is deceiving you
  • 8 hands-on tactics you can do right now to start your content marketing
  • 7 content marketing pitfalls to avoid
  • 2 case studies
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DealerFire by DealerSocket provides the fastest, most reliable websites in the industry (with 18 OEM certifications), along with powerful digital marketing solutions for car dealers. Click below to see for yourself.

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Award-Winning Website Provider Partners with Fully Integrated Digital Agency

DALLAS, July 14, 2020 — DealerFire, a business unit of DealerSocket, and Stream Companies, a full-service, fully integrated, tech-enabled ad agency, today announced a strategic partnership that brings together expert advertising solutions with award-winning technologies to offer dealers a consolidated approach to digital marketing management.

This new partnership taps into the power, strengths, and capabilities of both companies to provide dealers with an innovative way to accelerate their digital marketing performance. Stream will serve as the full-service ad agency and ad tech provider and DealerFire as the website and SEO provider for dealers who will now have the best of both offerings combined together. Dealers will continue to receive the white-glove customer service for which both companies are well known.

“Stream’s partnership with DealerSocket’s DealerFire will allow both companies to innovate faster and provide the best client service in automotive marketing,” said Dave Regn, co-founder of Stream Companies. “Innovation and integrated advertising, plus retailing, are key to long-term growth and competitive positioning in the marketplace.”

By leveraging each company’s technology and expertise, the ongoing partnership aims to drive client success under the following “Core Four” goals:

“When I took a closer look at Stream’s offerings and what it has done to accelerate automotive dealerships’ advertising returns on investment, I knew it would be a perfect partnership and complement our websites and SEO offerings at DealerFire,” said Darren Harris, executive vice president and general manager of retail solutions at DealerSocket. “Today’s announcement allows us and Stream to jointly deliver successful digital marketing that dealers need right now. Our partnership will allow dealers to optimize their clicks-to-showroom buying experience with DealerFire websites while fulfilling their broader digital advertising needs with a full-service, fully integrated ad agency with Stream Companies.”

DealerFire’s website platform is now available through Honda’s Digital Certified Program

DALLAS, June 29, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today announced that its award-winning DealerFire website platform earned acceptance into the Honda Dealer Website Solutions Certified Program. This certification means DealerSocket’s DealerFire website platform is immediately available to Honda’s approximately 1,000 U.S. dealers.

Today’s announcement marks the 20th OEM (Original Equipment Manufacturer) certification for DealerFire, which completed Honda’s robust selection process that measured best-in-class services, a national reach, and extensive automotive industry expertise.

“Honda was looking for a cutting-edge website and search engine optimization partner, and they found that with DealerFire,” said Eric Giroux, vice president of product management for DealerSocket’s digital solutions. “Our DealerFire website platform helps dealers have a seamless shopping experience, the fastest mobile websites in the industry, and more control over their virtual showroom versus any other solution on the market today.”

Capable of mobile load speeds of less than one second on 4G and less than three seconds on 3G networks, DealerSocket’s DealerFire websites are built on the first platform specifically designed for the automotive retail industry. The result is fully responsive websites optimized for maximum visibility right out of the box.

DealerFire websites feature native mobile functionality for an app-like shopping experience designed to efficiently connect car buyers to the inventory they’re looking for with Google-like, search-as-you-type functionality, and a search-by-features module.

For dealers who want more control over their virtual showroom, DealerFire websites tout a robust back-end editing system for do-it-yourself web and landing page creation with no HTML coding required. The platform also offers more than 100 different inventory and incentives modules users can drag and drop onto a page, as well as a set of optimized webpage templates and container themes through DealerFire’s new Snapshot Studio.

A winner of 12 Automotive Website Awards, DealerFire also offers a host of digital marketing capabilities, including digital advertising, content development, and social media marketing.

Trend Motors Volkswagen in Rockaway, NJ., is three years into its drive toward a paperless sales process. To accelerate his plans, General Manager Frank Maher signed up with DealerSocket, knowing that to deliver the digital buying experience customers want, he needed consumer and deal data flowing across a single digital ecosystem. DealerSocket not only had all the pieces, Maher says, it also had a knack for staying ahead of the curb.

"I made the right decision moving to DealerSocket. They're always staying ahead of the curve, adding new ideas. There's also a lot of add on tools that can be connected."

Frank Maher, General Manager

Trend Motors Volkswagen

Texting to a Better Customer Experience

Using text messaging to deliver customer convenience is a top priority for Maher and his sales team. “You know, my own children would prefer to text me from their bedroom than to come downstairs and speak with me. It's just the world we live in. You have to adapt.” That’s what led him to customize the dealership's opt-in message with the inclusion of “For your convenience” and the salesperson’s name.

In the two months since personalizing its text opt-in message, the dealership has realized a 36% increase in text messages sent and 51% increase in those received. "A lot of the things we've changed, like the opt-in message, have come from a salesperson's suggestion," Maher says. "The CRM is their No. 1 tool, so we listen to what they have to say."

Capturing Lease Retention

Maher’s deep understanding of lease maturities led him to activate DealerSocket’s RevenueRadar® data mining tool. The 200-unit-a-month dealership’s 68% to 72% lease penetration also made the decision a no-brainer.

“Our DealerSocket Strategic Growth Manager quickly got us on the right track with RevenueRadar. He showed us how to drip opportunities in at a manageable pace, so we get to optimize the opportunities that are sitting there, right in front of us. It’s really a great tool.”

The importance of leasing is also why Maher is excited about the new integration between DealerSocket’s CRM and Volkswagen’s Maturity Manager, a dealer portal VW Credit created to facilitate end-of-term transactions and initiate maturity programs. “It's much more cost-effective to keep or retain a customer that we already have than to try to find a new one. So, having that integration working with the brand and pulling that information into the CRM — the platform my salespeople already use to reach out to those customers — is a great idea,” he says.

“It's much more cost-effective to keep or retain a customer that we already have than to try to find a new one. So, having that integration working with the brand and pulling that information into the CRM — the platform my salespeople already use to reach out to those customers — is a great idea."

Frank Maher, General Manager

Trend Motors Volkswagen

Moving Off Paper

Ensuring all these integrations and add-ons are optimized to the store's process is critical, which is why Maher is especially grateful for his DealerSocket Customer Success Manager (CSM).

“She’s a Rockstar. She changed our perspective as far as what we can do with DealerSocket,” Maher says, also crediting his CSM for getting the dealership to switch from a paper log to the CRM's Desk Log to track customer interactions. “The Desk Log has become a bible for us. Every day it's up on my desktop. Right now, I can see how many units have been sold today, who's come and gone, what the notes are, and we have accountability for the sales associates to check in the visit, check in the demo, the write up, that it went to F&I, and that it's in. So, we can see everything that occurred, along with upcoming appointments and those that have been confirmed or canceled.”

Connecting Online with Offline

Having his DealerFire website perfectly synced with his CRM is key to Maher’s overall strategy. “Part of the reason I went with DealerSocket over the other vendors was to have continuity. I knew if I had the DealerFire platform that the triangulation between my website, CRM, desking tool, and, when I’m ready, PrecisePrice, would make for a much better experience for customers,” he says.

As a next step, Maher plans to use digital retailing to build upon existing foundation. "As for digital retail, you want to jump in both feet first. But that’s how you set yourself up for failure. We're tackling it one item at a time, and DealerSocket is allowing us to do that."

"Part of the reason I went with DealerSocket over the other vendors was to have continuity. I knew if I had the DealerFire platform that the triangulation between my website, CRM, desking tool, and, when I’m ready, PrecisePrice, would make for a much better experience for customers."

Frank Maher, General Manager

Trend Motors Volkswagen

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DealerSocket’s new report provides a snapshot of inventory and web traffic trends

DALLAS, May 12, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today released new insights based on aggregated Inventory+ data that shows positive signs for the automotive market. Contained in the company’s new “DealerSocket COVID-19 Impact Report,” the aggregated data set of insights will be updated on a bimonthly basis. The first edition reveals a 34.3% increase in consumer trade appraisals between the weeks of April 6 and April 20 this year.

The report’s first edition also provides a deeper dive into inventory management trends during the COVID-19 period between the weeks of March 2 and April 20. Aside from insights from DealerSocket’s Inventory+ team, the report includes online shopping trends from DealerFire (DealerSocket’s digital and websites business), and regional lists outlining the top 10 pre-owned vehicles based on sales count, average turn, front-end gross, and average sales price.

“Dealers are optimistic by nature, and the data outlines trends pointing to potential recovery signs for the industry from the COVID-19 pandemic, with activity spiking since the U.S. Department of Homeland Security deemed auto sales essential on April 17,” said Brad Kokesh, general manager of DealerSocket’s Inventory+ business unit. “The report also outlines a pick-up in activity among consumers. What’s interesting is consumers continued to initiate appraisals through online lead forms throughout the month of March, and consumer trade appraisals have jumped more than 30% since the first full week of April.“

Here are key findings from the DealerSocket COVID-19 Impact Report:

To access the DealerSocket COVID-19 Impact Report, click here.

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We continue to think about all of you, our customers and partners, during this difficult time. This pandemic has caused deep challenges across our industry and for all of us, and I hope you know that DealerSocket continues to be here for our dealers. Our goal has been to strike the right balance between being prepared for our dealers and the market when our industry recovers and offering discounts to help our dealers as much as possible during this difficult time. 

We will get through this, and we will get through this together. We are committed to fighting through this with you. We are beginning to see the first signs of positive trends as we climb out of the depths of the COVID-19 pandemic, and this has us all hopeful for the future.

In April, we heavily discounted our software for our dealers. In addition to our discounts in April, we have decided to offer the following DealerSocket billing reductions for May for all of our dealers:

We have already sent out our May invoices, so next week you will receive a credit memo for the above discounts. With that said, similar to our discount package last month, there are some basic qualifying terms listed below.

In addition to these discounts in April and May, DealerSocket continues to offer our customers several promotions and free months of certain software products to help you navigate this crisis. Our offers include promotions for:

Since we are adding promotions and various resources for dealers often, please view DealerSocket’s latest information by clicking here, and, as always, please feel free to reach out to your Customer Success Manager with any questions or if we can help in any way:

If you are not yet an Auto/Mate DMS customer, I hope you know that we can reduce your DMS bill significantly during these challenging times as well as into the future by switching to Auto/Mate DMS. We have several bundled packages that include our Auto/Mate DMS product combined with other DealerSocket products to support you.

Thank you for partnering with DealerSocket. I hope you know how much we value and appreciate your loyalty, partnership, and your business.

I wish you, your families, and your team members health in these unprecedented times.

Sejal Pietrzak
CEO and President
DealerSocket
sejal@dealersocket.com

 

Details regarding our COVID-19 relief package:

Know your SEO plays

DealerFire SEO Playbook

Dealers have grappled with the SEO landscape for over 10 years. We've lost our way by creating content and strategies around acronyms instead of people - and that has to change.

Register for our SEO Playbook and know your digital strategy plays. Written by our Director of Digital Marketing, Wes Lungwitz, this 4-part playbook is your new back-pocket trade secret that will take your digital showroom to a level you didn't even know existed. 

Each part is packed with a summary, 3-4 chapters, term glossaries, and more.

Read More

SEO Playbook

SEO has become a sort of “catch all” phrase for vendors that know they should be doing something for your business but cannot clearly define the exact methods to get you to the top of that search results page.

    In this playbook, we'll cover:
  • organic search results
  • balancing quantity of content with quality
  • 3 ways to check if your digital vendor is deceiving you
  • 8 hands-on tactics you can do right now to start your content marketing
  • 7 content marketing pitfalls to avoid
  • 2 case studies
  • Register for your free Playbook

     

    Preview "The Truth About Automotive SEO" e-Book

    Know Your SEO Plays

    DealerFire SEO Playbook

    Dealers have grappled with the SEO landscape for over 10 years. We've lost our way by creating content and strategies around acronyms instead of people - and that has to change.

    Download our SEO Playbook and know your digital strategy plays. Written by our Director of Product Marketing, Cavan Robinson, this 4-part guidebook is your new back-pocket trade secret that will take your digital showroom to a level you didn't even know existed. 

    Each part is packed with a summary, 3-4 chapters, term glossaries, and more.

    Read More

    SEO Playbook

    S.E.O. has become a sort of “catch all” phrase for vendors that know they should be doing something for your business but cannot clearly define the exact methods to get you to the top of that search results page.

      In this guide, we'll cover:
  • organic search results
  • balancing quantity of content with quality
  • 3 ways to check if your digital vendor is deceiving you
  • 8 hands-on tactics you can do right now to start your content marketing
  • 7 content marketing pitfalls to avoid
  • 2 case studies
  • Download e-Book

     

    Preview "The Truth About Automotive SEO" e-Book