Award-Winning Website Provider Partners with Fully Integrated Digital Agency
DALLAS, July 14, 2020 — DealerFire, a business unit of DealerSocket, and Stream Companies, a full-service, fully integrated, tech-enabled ad agency, today announced a strategic partnership that brings together expert advertising solutions with award-winning technologies to offer dealers a consolidated approach to digital marketing management.
This new partnership taps into the power, strengths, and capabilities of both companies to provide dealers with an innovative way to accelerate their digital marketing performance. Stream will serve as the full-service ad agency and ad tech provider and DealerFire as the website and SEO provider for dealers who will now have the best of both offerings combined together. Dealers will continue to receive the white-glove customer service for which both companies are well known.
“Stream’s partnership with DealerSocket’s DealerFire will allow both companies to innovate faster and provide the best client service in automotive marketing,” said Dave Regn, co-founder of Stream Companies. “Innovation and integrated advertising, plus retailing, are key to long-term growth and competitive positioning in the marketplace.”
By leveraging each company’s technology and expertise, the ongoing partnership aims to drive client success under the following “Core Four” goals:
- Spark Retail Traffic with Exclusive Web & Marketing Integrations
- Captivate, Convince, & Convert with Strong Brand Message Identification
- True Transparency with Business Intelligence Targeting & Reporting
- Fanatical Customer Service with Detail-Oriented, High-Touch Support
“When I took a closer look at Stream’s offerings and what it has done to accelerate automotive dealerships’ advertising returns on investment, I knew it would be a perfect partnership and complement our websites and SEO offerings at DealerFire,” said Darren Harris, executive vice president and general manager of retail solutions at DealerSocket. “Today’s announcement allows us and Stream to jointly deliver successful digital marketing that dealers need right now. Our partnership will allow dealers to optimize their clicks-to-showroom buying experience with DealerFire websites while fulfilling their broader digital advertising needs with a full-service, fully integrated ad agency with Stream Companies.”
DealerFire’s website platform is now available through Honda’s Digital Certified Program
DALLAS, June 29, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today announced that its award-winning DealerFire website platform earned acceptance into the Honda Dealer Website Solutions Certified Program. This certification means DealerSocket’s DealerFire website platform is immediately available to Honda’s approximately 1,000 U.S. dealers.
Today’s announcement marks the 20th OEM (Original Equipment Manufacturer) certification for DealerFire, which completed Honda’s robust selection process that measured best-in-class services, a national reach, and extensive automotive industry expertise.
“Honda was looking for a cutting-edge website and search engine optimization partner, and they found that with DealerFire,” said Eric Giroux, vice president of product management for DealerSocket’s digital solutions. “Our DealerFire website platform helps dealers have a seamless shopping experience, the fastest mobile websites in the industry, and more control over their virtual showroom versus any other solution on the market today.”
Capable of mobile load speeds of less than one second on 4G and less than three seconds on 3G networks, DealerSocket’s DealerFire websites are built on the first platform specifically designed for the automotive retail industry. The result is fully responsive websites optimized for maximum visibility right out of the box.
DealerFire websites feature native mobile functionality for an app-like shopping experience designed to efficiently connect car buyers to the inventory they’re looking for with Google-like, search-as-you-type functionality, and a search-by-features module.
For dealers who want more control over their virtual showroom, DealerFire websites tout a robust back-end editing system for do-it-yourself web and landing page creation with no HTML coding required. The platform also offers more than 100 different inventory and incentives modules users can drag and drop onto a page, as well as a set of optimized webpage templates and container themes through DealerFire’s new Snapshot Studio.
A winner of 12 Automotive Website Awards, DealerFire also offers a host of digital marketing capabilities, including digital advertising, content development, and social media marketing.
DealerSocket’s new report provides a snapshot of inventory and web traffic trends
DALLAS, May 12, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today released new insights based on aggregated Inventory+ data that shows positive signs for the automotive market. Contained in the company’s new “DealerSocket COVID-19 Impact Report,” the aggregated data set of insights will be updated on a bimonthly basis. The first edition reveals a 34.3% increase in consumer trade appraisals between the weeks of April 6 and April 20 this year.
The report’s first edition also provides a deeper dive into inventory management trends during the COVID-19 period between the weeks of March 2 and April 20. Aside from insights from DealerSocket’s Inventory+ team, the report includes online shopping trends from DealerFire (DealerSocket’s digital and websites business), and regional lists outlining the top 10 pre-owned vehicles based on sales count, average turn, front-end gross, and average sales price.
“Dealers are optimistic by nature, and the data outlines trends pointing to potential recovery signs for the industry from the COVID-19 pandemic, with activity spiking since the U.S. Department of Homeland Security deemed auto sales essential on April 17,” said Brad Kokesh, general manager of DealerSocket’s Inventory+ business unit. “The report also outlines a pick-up in activity among consumers. What’s interesting is consumers continued to initiate appraisals through online lead forms throughout the month of March, and consumer trade appraisals have jumped more than 30% since the first full week of April.“
Here are key findings from the DealerSocket COVID-19 Impact Report:
- The number of total appraisals fell 34.4% from the first week of March to the first week of April.
- Total appraisals registered the steepest week-over-week dip the week of March 16, (showing -20% vs. the prior week), with Trade (involving consumer trade-ins) and Purchase (involving auction/wholesale vehicles) appraisals falling 26% and 35%, respectively, vs. the prior week.
- After registering a 2% week-over-week decline the week of March 16, appraisals initiated by consumers through online forms have held relatively steady through the week of April 20.
- Purchase appraisals recorded a 182% week-over-week spike the week of April 20, three days after auto sales were deemed essential by the U.S. Department of Homeland Security.
- Trade appraisals showed a 34.3% increase over a three-week span ending the week of April 20.
To access the DealerSocket COVID-19 Impact Report, click here.
We continue to think about all of you, our customers and partners, during this difficult time. This pandemic has caused deep challenges across our industry and for all of us, and I hope you know that DealerSocket continues to be here for our dealers. Our goal has been to strike the right balance between being prepared for our dealers and the market when our industry recovers and offering discounts to help our dealers as much as possible during this difficult time.
We will get through this, and we will get through this together. We are committed to fighting through this with you. We are beginning to see the first signs of positive trends as we climb out of the depths of the COVID-19 pandemic, and this has us all hopeful for the future.
In April, we heavily discounted our software for our dealers. In addition to our discounts in April, we have decided to offer the following DealerSocket billing reductions for May for all of our dealers:
- 25% off DealerSocket CRM
- 25% off RevenueRadar, our data and equity mining tool (see note below)
- 50% off Car Wars
- 25% off Inventory+
- 25% off DealerFire websites and PrecisePrice digital retail (see note below)
- 15% off IDMS
- 15% off Auto/Mate DMS
We have already sent out our May invoices, so next week you will receive a credit memo for the above discounts. With that said, similar to our discount package last month, there are some basic qualifying terms listed below.
In addition to these discounts in April and May, DealerSocket continues to offer our customers several promotions and free months of certain software products to help you navigate this crisis. Our offers include promotions for:
- Precise Price digital retailing
- Inventory+ Absolute Sourcing and New Car functionality
- Delivery Test Drive Scheduler
- Digital Credit Application
- Auto/Mate Remote eDeal
Since we are adding promotions and various resources for dealers often, please view DealerSocket’s latest information by clicking here, and, as always, please feel free to reach out to your Customer Success Manager with any questions or if we can help in any way:
If you are not yet an Auto/Mate DMS customer, I hope you know that we can reduce your DMS bill significantly during these challenging times as well as into the future by switching to Auto/Mate DMS. We have several bundled packages that include our Auto/Mate DMS product combined with other DealerSocket products to support you.
Thank you for partnering with DealerSocket. I hope you know how much we value and appreciate your loyalty, partnership, and your business.
I wish you, your families, and your team members health in these unprecedented times.
CEO and President
Details regarding our COVID-19 relief package:
- The fee reductions above represent discounts to the monthly subscription amounts by DealerSocket and not third-party products and fees such as DMS integration fees, books fees, and other transactional fees.The discounts above apply to customers that are current with their DealerSocket account.
- Note: OEM programs for websites, equity mining, and digital retailing offerings will be subject to working through OEM partners.