This webinar has ended, but you can view the recording below. 

Looking for the URL Builder worksheet Brandon shared? Click here.

 

 

Session Description:

“I know half the money I spend on advertising is wasted, but I can never find out which half.” – John Wannamaker. If you run ads for your dealership, or track website traffic in Google Analytics, this quote from the 1900s probably sounds a little too true! But there is a solutuon! During this webinar, you’ll learn how to use UTM codes on hyperlinks so you can track website traffic and monitor which marketing efforts are working — down to the campaign, channel, and promotion.

By using UTMs on your clickable links (emails, social media, etc), your dealership can keep marketing companies accountable and track your website visitors’ clicks in Google Analytics. DealerSocket CSM veteran Brandon Alexander joins us on this week’s webinar to talk all things UTMs, including an interactive demo so you can see EXACTLY how it works in Google Analytics.

If you’re trying to make sense of your website traffic reports, or just wondering where your ad dollars are going, this webinar is for you!

 

About the Presenters:

Brandon Alexander, Sr. Customer Success Manager at DealerSocket, Inc.
Brandon has over 24 years of automotive experience where he started off on the dealer side, spending 5 years as salesperson and internet sales manager at Ontario Motor Sales before joning DealerSocket. He has 14+ years of events under his belt including several auto shows, tire comparison events with Firestone, Goodyear and Pirelli, and vehicle launches. Brandon manages multiple YouTube channels and has held a Google Analytics Individual Qualification for 3 years, has his YouTube Growth Certification, and is in the process of getting his Facebook BluePrint.

Chad Munsey, Manager of Analytics and SEM, DealerSocket, Inc.
Chad Munsey and his team are responsible for driving results for DealerFire website & digital marketing customers, using their exceptional advertising skill to not only maximize ad spend, but move metal as well. A verified expert in Google Ads and Analytics, Chad is a go-to source of knowledge for car dealers who want to know the latest best practices for digital advertising.

This webinar has ended. You may view the recording below.

 

Session Description:

Forging and maintaining a human connection while engaging customers virtually has emerged as a significant challenge for dealers during this period of social distancing. The teams at DealerSocket and ActivEngage will converge for a special webinar to reveal the tools and strategies that are making a difference, as well as share best practices for CRM usage, chat, and digital marketing.

 

About the Presenters: 

Carol Marshall, Vice President of Operations, ActivEngage

Carol Marshall is a 20-year veteran of the automotive industry. As vice president of operations at ActivEngage, Inc., she’s spent the last 10 years driving results for dealer clients behind the company’s suite of digital services and her team of business development specialists. Marshall has also held executive roles positions for organizations such as Mazda N.A. and AutoNation, including General Sales Manager, Sales Process Manager, and National Manager of eCommerce Field Operations. She also is a cancer survivor and a world-class supermom.

Cavan Robinson, Director of Product Marketing, DealerSocket 

Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country to enhance their digital presence through content marketing and digital advertising. In his role as Director of Product Marketing at DealerSocket, he leads a team of specialists in go-to-market strategies.

 

This webinar has ended. You may view the recording below.

 

 

Session Description:

COVID-19 presented a rapid change in the market that a small number of dealers were prepared for. These businesses enacted proactive communication channels that sync’d with business goals and governmental requirements to aid consumer transparency.

Join Cavan Robinson of DealerSocket, and Stephen Hailey of Honda of Cleveland as they discuss the immediate response to government mandate COVID-19 requirements, and give examples of dealers that hit the ground running with effective consumer messaging.

 

About the Presenters:

Stephen Hailey, Business Development Manager, Honda of Cleveland

With over 21 years of experience in the automotive industry, Stephen Hailey drives results at Honda of Cleveland (Bowers Automotive Group) as their Business Development Manager. In his career, he has been named National Salesman of the month four times, been named a top dealer in the country, and helped a Nissan dealership reached new heights by achieving $12 million in sales in a brand-new territory. He’s known for his big laugh and even bigger personality, and it’s easy to see why.

Cavan Robinson, Director, Product Marketing, DealerSocket

Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country on enhancing their digital presence through content marketing and digital advertising. Now, as Director of Product Marketing at DealerSocket, he leads a team of specialists in go to market strategies.