The road to ruling automotive sales in your backyard and beyond is a long one, and your dealership's digital marketing strategy plays a pivotal role. With so much of the car--buyer's journey taking place online, it's crucial to be present when and where people are looking. Chances are, you already leverage and integrate digital marketing channels in some way. Let's take that to a whole new level!
Stream Companies Bill Parlaman and DealerSocket's Eric Giroux join forces for this special webinar to share best practices and real-world success stories to help you reach, capture, and convert more traffic.
Attendees will learn:
- How to drive more traffic to your website with multi-channel digital marketing strategies
- Enhancing the on-site experience for your potential customers with digital retailing tools
- Streamlining the connection with sales to ensure clicks convert to conversations
- How to measure, and drive bottom line results from your digital marketing tactics
About the Presenters:
Bill Parlaman, Chief Marketing Officer, Stream Companies
Bill Parlaman is one of the founding thought leaders in digital marketing and Search Engine Optimization space. Prior to joining Stream, Bill founded his own inbound marketing agency where he helped hundreds of clients maximize their digital marketing efforts for maximum exposure, lead generation, and brand building. As Chief Marketing Officer, Bill has taken that experience into a leadership role at Stream Companies where he leads a team of sales and marketing professionals, foster client relationships, and enjoys partnering with dealers to solve their biggest sales and marketing problems.
Eric Giroux, VP, Product Management, DealerSocket
After spending time directing digital marketing for a 12-store automotive group in Kansas, Eric Giroux became one of the early members of the DealerFire team. There, he oversaw relationships with some of the largest automotive groups in the country and helped steer dealer and product strategy. Now, as VP of Product Management at DealerSocket, Eric leads a global team of specialists in building web-based software. Most notably, he served as the lead Product Manager DealerFire's website platform, as well as DealerSocket's digital retailing solution.