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Session Description: 

The road to ruling automotive sales in your backyard and beyond is a long one, and your dealership's digital marketing strategy plays a pivotal role. With so much of the car--buyer's journey taking place online, it's crucial to be present when and where people are looking. Chances are, you already leverage and integrate digital marketing channels in some way. Let's take that to a whole new level!

Stream Companies Bill Parlaman and DealerSocket's Eric Giroux join forces for this special webinar to share best practices and real-world success stories to help you reach, capture, and convert more traffic. 

Attendees will learn:

  • How to drive more traffic to your website with multi-channel digital marketing strategies
  • Enhancing the on-site experience for your potential customers with digital retailing tools
  • Streamlining the connection with sales to ensure clicks convert to conversations
  • How to measure, and drive bottom line results from your digital marketing tactics

About the Presenters:

Bill Parlaman, Chief Marketing Officer, Stream Companies

Bill Parlaman is one of the founding thought leaders in digital marketing and Search Engine Optimization space. Prior to joining Stream, Bill founded his own inbound marketing agency where he helped hundreds of clients maximize their digital marketing efforts for maximum exposure, lead generation, and brand building. As Chief Marketing Officer, Bill has taken that experience into a leadership role at Stream Companies where he leads a team of sales and marketing professionals, foster client relationships, and enjoys partnering with dealers to solve their biggest sales and marketing problems.


Eric Giroux, VP, Product Management, DealerSocket

After spending time directing digital marketing for a 12-store automotive group in Kansas, Eric Giroux became one of the early members of the DealerFire team. There, he oversaw relationships with some of the largest automotive groups in the country and helped steer dealer and product strategy. Now, as VP of Product Management at DealerSocket, Eric leads a global team of specialists in building web-based software. Most notably, he served as the lead Product Manager DealerFire's website platform, as well as DealerSocket's digital retailing solution.

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It’s no surprise to anybody that there has been a drastic shift in the car buying experience. With recent events serving as a catalyst for the demand in more modern solutions and processes, it’s no wonder dealerships are struggling to meet the expectations of today’s modern car buyer.

Two of DealerSocket's industry experts (with a combined total of 31 years of automotive experience) are teaming up with Automotive News to present this webinar on Wednesday, November 11 at 2 p.m. EST. It will provide you with useful tips on:

  • How to map the auto buyer's journey end-to-end
  • Key tactics for each stage to meet your buyer's needs
  • How to leverage tools and technology to drive profit for your dealership

We hope you can join us for this hour-long webinar, presented by DealerSocket's very own automotive experts! Anthony Mitchell (Senior Manager, Strategic Growth), and Vince DeMare (Manager, Product Knowledge Experts) will help you map your customer’s journey to the modern buyer's expectations.

Watch the recording!

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Session Description:

How is digital retailing working for you in a “contactless” sales season? Has your dealership implemented a digital retailing solution yet, and if so, is it working very well?

DealerSocket joined DealerRefresh on their weekly “RefreshFriday” broadcast on Friday, April 10, to talk about the other side of digital retailing: the operational components that actually make it work. Click below to watch a candid discussion between Judy Greeby (Strategic Growth Manager), Cavan Robinson (Director of Product Marketing), and the DealerRefresh crew on the nuts & bolts of digital retailing.

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Session Description:

A Modern Retail Experience provides the customer an easy, efficient, digital option to purchasing a car without ever stepping foot in your showroom. Now more than ever before, delivering a positive experience online can truly help sustain a dealership during these difficult times. By holistically mapping out the customer’s entire experience, you can avoid the pitfalls of a poorly performing website and customer experience.

Join Subi Ghosh and Cavan Robinson as they come together to share best practices and provide templates and examples to help you think through the steps to deal with the increased virtual shopping. Our goal is to collaborate to provide a roadmap whether you have a Digital Retailing Tool or not.

As an industry, we can move forward together through collaboration and a free exchange of ideas.


About the Presenters:

Subi Ghosh, VP Marketing and OEM Relations, Stream Companies

Subi Ghosh spent her first 6 years in Automotive working her way from Internet Assistant to Sales and E-Commerce Director of Dealer Groups. Her passion for the industry and drive to be an advocate for dealers, aligns perfectly with her roles VP of Marketing and OEM Relations at Stream Companies and Founding Board Member of Women In Automotive. Subi has become a respected speaker at major Automotive Events including NADA, Digital Dealer, Driving Sales, and more. She keeps actively involved in the community to share knowledge, grow within her profession, and improve the way the industry sells and markets cars.

Cavan Robinson, Director, Product Marketing, DealerSocket

Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country on enhancing their digital presence through content marketing and digital advertising. Now, as Director of Product Marketing at DealerSocket, he leads a team of specialists in go to market strategies.