Did you have a pen pal growing up? I was always excited to get mail as a kid. It was even more exciting to receive mail from a pen pal and to learn about the things they did in a place that was foreign to me. Then I got to write back to them and share the things I was into, which I hoped was foreign and exciting to them. The information exchange was always exciting.
Email marketing is today’s pen pal. It is a way for two people to create a relationship with each other no matter how great the distance. It is today’s platform for sharing your happenings with a customer or patron.
But, it will only work when it is customized for that person. Today, everyone receives email after email and it’s easy to get lost in all the information. Personalizing an email like you would to your pen pal makes the relationship a relationship. By sending personalized deals when it’s time for an oil change or just checking in to let your customer know the latest news on his or her product is all it takes to keep that relationship.
Email marketing is also a great way to get information from your customer. It wouldn’t be fun to have a pen pal that didn’t respond to you. If your customer actually shows up for that oil change, he or she is showing that appreciation for what you sent. It’s a way to gather information about where he or she is in the car buying process for his or her next car.
Email marketing is a long-term investment, just like any other relationship. It’s easier and more cost-efficient to retain an already existing customer than finding new customers every time. I know email marketing can seem old school, but done correctly with genuine intentions, it can be fruitful.
Learn more about DealerSocket’s email marketing templates: http://dealersocket.com/marketplace-email