Chief Marketing Officer/VP of Marketing

Dallas, TX, US

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Head of Marketing

The Chief Marketing Officer/VP of Marketing (title dependent upon experience) is responsible for driving the overall strategic and tactical marketing plan for the business, ensuring delivery of annual operating commitments in a high growth environment. The CMO/VP will develop and execute a marketing strategy and plan that results in substantial revenue growth for the organization. The CMO/VP will set marketing objectives, establish and lead core communication, and deliver resources to support go-to-market activities, in order to meet customer needs, establish market leadership, drive innovation, and build a sustainable and scalable team.

Responsibilities
• Develop and execute a strategic marketing plan that results in substantial revenue growth for the organization and brand transformation
• Work closely with the CEO, General Managers, CRO and CPO and their teams to provide direction and insight on go-to-market strategies, buyer personas and behaviors, category awareness, purchase intent, industry insights and competitive analysis
• Lead a marketing function that exhibits disciplined execution, planning, budgeting, managing, and analyzing performance
• Talent management, including coaching, mentoring and org design, of the Marketing organization to scale and operate at a high level of productivity, engagement, and efficiency
• Oversee all internal and external communications activities, including press releases, customer newsletters and company announcements, to name a few
• Define buyer personas, build buyer journey maps, and create targeted messaging and campaigns
• Develop and execute successful demand generation programs
• Effectively measure ROI of the brand, effectively communicate that ROI and create brand advocates in the market; build and grow a client reference/advocacy program
• Create and implement effective sales and marketing tools, including management and development of sales collateral, presentations, client success stories and other sales tools to enhance sales team efforts
• Travel to corporate offices, customer meetings, and trade shows/conferences

Requirements
• Bachelor’s degree required; MBA preferred
• 10+ years’ experience leading dynamic marketing teams in a software business
• Significant and recent experience as a CMO or Head of Marketing in a SaaS environment required
• Excellent strategic thinking, analytical skills, and communication / presentations
• Advanced knowledge of best practices in B2B SaaS marketing, including digital marketing and lead generation
• Thorough understanding of and experience utilizing marketing automation tools and other technology to support the requirements of the business
• Ability to work collaboratively with other executives and team members
• Proven success supporting sales organizations with innovative marketing programs and pipeline-building activities that complement company sales goals and initiatives
• A proven track record of motivating and developing high-performing teams
• Excellent project management, planning and budgeting skills
• Ability to manage analyst relationships
• Knowledge of marketing KPIs and analytics with the ability to make data-driven decisions

Perks & Benefits
• Medical, Dental, Vision, 401k
• Company-paid Life & Disability Insurance
• Paid Vacation, Sick Days & Holidays
• Paid Parental Leave
•Flexible Hybrid working environment

About DealerSocket
DealerSocket is a leading provider of software for the automotive industry. Our mission is to drive the future of automotive, by simplifying the experience for its customers and partners with a suite of seamlessly integrated products. DealerSocket’s suite of products includes advanced Customer Relationship Management (CRM), innovative Digital Marketing and Websites, robust Vehicle Inventory Management, insightful Analytics Reporting, and solutions to streamline dealer operations such as Desking, Credit Reporting, Compliance, and a Dealer Management System (DMS) for dealers of all sizes. To put it simply: we help dealers sell and service vehicles more profitably, while improving their customers’ experience. The DealerSocket Team is more than 1,200 employees strong, serving nearly 9,000 dealerships. We hire the best and brightest employees with offices in Dallas, Albany, and Bangalore, India.  

Visit dealersocket.com/careers to learn more about how you can join our winning team!

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