FCA Digital Selects DealerSocket as Certified Website Provider

March 27, 2019

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DALLAS, March 27, 2019 – DealerSocket, Inc., a leader in software for the automotive industry, today announced that its award-winning DealerFire website and digital marketing platform is now certified for use by all Fiat Chrysler Automobiles dealerships in the United States after gaining approval into the FCA Digital Certified Program. Enrollments for FCA’s 2,600 U.S.-based Chrysler, Jeep, Dodge, Ram, Alfa Romeo, and FIAT dealers is available now.

The FCA Digital Certified Program provides FCA dealers with the opportunity to partner with the industry’s best website providers in automotive digital marketing, as certified providers are put through a robust selection process to ensure best-in-class services with a national reach and extensive digital automotive industry expertise. Acceptance into the program brings DealerFire’s OEM certification count to 15.

“Cutting-edge design and performance are part of the FCA philosophy, and that is what makes DealerSocket the perfect partner for FCA dealers,” said Brian Wagner, general manager of DealerSocket’s DealerFire line. “The DealerFire product line is poised for an impactful 2019, with our acceptance into the FCA Digital Certified Program being one of the first of several major announcements we’ll be making in the coming months on the OEM certification front.”

Chrysler, Jeep, Dodge, Ram, Alpha Romeo and FIAT dealers now have access to DealerFire’s full suite of digital services, including:

  • Engine 6 website platform with industry-leading load speeds and in-line editing system that connects dealers to 75-plus inventory- and incentives-integrated modules so dealers can create stunning, multidevice-optimized websites that convert online customers to showroom customers
  • Award-winning digital advertising
  • Integration with Facebook Marketplace (U.S. only)
  • Custom-written marketing content
  • Inventory and data targeting
  • Marketing design
  • Transparent ROI reporting

The announcement follows a strong showing for DealerSocket’s DealerFire at the recent 2019 NADA Show in San Francisco, where its Engine 6 website editing tool and Precise Price digital retailing platforms were honored in the “U.S. Websites” and the “Digital Retailing” categories of the annual Automotive Website Awards.

“The car-buying journey has evolved. Every online interaction is magnified, and consumers are demanding a seamless path to purchase,” continued Wagner. “Our years of experience, combined with the power of the DealerSocket platform, allows us to leverage data to provide the most seamless car-shopping experience out there, making DealerSocket’s DealerFire the clear number one choice.”