DealerSocket’s DealerFire Digital Solutions Earn Hyundai Certification

August 30, 2019

DealerFire’s website and digital retailing platforms are now available to Hyundai’s more than 840 U.S. dealers through the automaker’s Dealer Certified Website Program

DealerSocket Inc., a leading software provider to the automotive industry, today announced that its DealerFire website and digital retail platform, named Precise Price, have earned acceptance to Hyundai Motor America’s Dealer Certified Website Program (DCWP). The new integrations were on display at DealerSocket’s User Summit 2019.

Hyundai’s digital certification program provides its more than 840 U.S.-based dealers with the opportunity to now partner with DealerFire, considered one of the industry’s best website providers. DealerFire was put through a robust selection process to ensure they provide best-in-class services, a national reach, and extensive automotive industry expertise. DealerFire is now a part of the certified programs for 18 OEMs (Original Equipment Manufacturers).

“Cutting-edge design and performance are part of the Hyundai philosophy, which makes us the perfect partner for Hyundai dealers,” said Brad Perry, Co-Founder and Chief Product Officer of DealerSocket. “Today’s announcement continues what has been an exciting year for DealerFire. We’ve added four new OEM certifications, earned our ninth straight Automotive Website Award, and we’re not done yet, with new product innovations and partnership announcements coming in the latter part of the year.”

Hyundai dealers now have access to DealerFire’s Engine6, the first website platform built specifically for the automotive retail industry and future-proofed to the same load speed standards held by other retail verticals. DealerFire Engine6 was honored earlier this year during the annual Automotive Website Awards in the best “U.S. Websites” category.

The platform also features an industry-first, in-line editing system that connects dealers to more than 75 inventory and incentives integrated modules to create stunning, multidevice-optimized websites and vehicle details pages (VDP) that inform shoppers and increase conversion rates.

Among its many innovations is DealerFire’s proprietary normalization algorithm, which standardizes vehicle colors and vehicle criteria into commonly used search terms. This data normalization powers Engine 6’s shop-by-feature module, a key consumer shopping tool given Google’s recent note that vehicle feature searches have grown 67% in recent years. Consumers can also shop by budget and payment, among other capabilities.

Also available through the Hyundai’s certification program is DealerSocket’s Precise Price, the first digital retailing platform to come equipped with integrated desking software. This allows the platform to deliver dynamic price quotes with rebates, incentives, and all applicable taxes and fees factored into the platform’s deal calculations. Last month, DealerSocket announced a new integration between Precise Price and F&I Express’ network of 160 F&I product providers. The connection means Precise Price can now display VIN-specific F&I product rates and content.

Precise Price empowers dealers to deliver a true omnichannel experience online, thanks to its “Save & Finish Later” functionality. The feature allows shoppers to engage Precise Price’s self-desking capabilities, save their deal, and pull it up on any device at a later time. It is this same functionality that allows BDC staffers and showroom salespeople to guide phone-in and walk-in shoppers through the Precise Price buying process.

DealerSocket’s DealerFire was founded in 1999. It specializes in dealer websites and digital retailing and houses a full-service digital marketing agency that provides custom-written ads and marketing content, inventory and data targeting, marketing design, and transparent ROI reporting.

“The car-buying journey has evolved. Every online interaction is magnified, and consumers are demanding a seamless path to purchase,” Perry said. “DealerSocket’s DealerFire brings years of experience and a powerful platform which allows us to leverage data to provide the most seamless car-shopping experience available on the market today, making DealerSocket’s DealerFire websites and our digital retail platform Precise Price the clear No. 1 choice for Hyundai dealers.”