Brad started DealerSocket in July 2001 with a proven track record of helping companies use technology to drive improved business results and operational efficiencies. Using this experience, Brad founded DealerSocket to drive innovation and advancement for the automotive industry with a focus on building a suite of world class cloud-based business solutions. Brad currently serves as the chief product officer (CPO) and is responsible for leading the product strategy to align with the mission and vision of the company. Brad is passionate about building product and design teams focused on creating amazing customer experiences and solving complex business problems.
Prior to serving as the CPO, Brad was DealerSocket’s chief technology officer (CTO) and was responsible for building DealerSocket’s cloud-based technology platform. Under Brad’s leadership over sixteen years, DealerSocket’s vision came to life by leading strong product, design, architecture, and infrastructure teams.
Brad holds a master’s degree in accounting, with an emphasis in information systems, from Brigham Young University. After graduating, he received his CPA license and worked for Deloitte performing financial reviews and business process consulting. Brad enjoys competing in endurance sports such as triathlons, cycling, and running. Brad’s greatest joy is spending time with his wife, Jana, and their four children.