Max Steckler

GM of DealerFire

Max Steckler is General Manager (GM) of DealerFire, DealerSocket’s digital business unit. Steckler spent over sixteen years in the automotive digital industry in key digital leadership roles at Cobalt, ADP Dealer Services, and CDK Global.

Steckler brings extensive SaaS technology and vertical domain expertise in automotive retail websites, digital advertising and marketing, agency services, and digital retailing. Throughout his career, he has developed deep relationships with OEMs, dealership groups, and automotive industry leaders.

Most recently, Steckler was Chief Product Officer at AutoChoice, a start-up created to redefine the digital retailing experience. Before AutoChoice, he held several leadership roles in product management, business development, and operations. In his new role, Steckler leads DealerSocket’s DealerFire digital business unit with responsibility for strategy, product direction, go-to-market execution, operations, and P&L management.