DealerSocket is proud to partner with the Innovative Dealer Summit to offer the following educational session presented by our very own Ken Rock. For more information on this session, please click here.
Training service advisors has never been more important but there’s a big difference between knowing how to do a job and knowing how to do a job well. Service advisors are responsible for providing the “service” in service department, yet many have never been trained in fundamental best practices proven to turn every-day customers into loyal and enthusiastic fans.
Join Ken Rock as he opens up his Service Advisor’s Playbook and shares top-secret strategies for exceeding customer expectations. In this presentation, Ken shares what customers really want from a dealership service experience, and how to deliver it. Attendees will learn how to overcome the most common frustrations that customers have with dealership service departments, and how to build a solid foundation for customer trust and long-term relationships.
Ken Rock is a Customer Care Manager at Auto/Mate Dealership Systems, where he has been training dealership customers for over 10 years. Previously he was a Fixed Ops Director at a multi-store dealership group in New York and Massachusetts. Rock has more than 25 years of dealership experience and hands-on training of dealership staff.