Eight months ago, Tom was faced with an incredibly challenging yet all too common scenario. “Our in-house IT guy – a guy who did everything from our maintenance to email blasts - one day left without notice. All of a sudden, we didn’t have him, and I didn’t know what I was doing.” It was then that he turned to his DealerSocket Customer Success Manager (CSM), a seasoned representative dedicated to consulting him on best practice technology usage.
“Our CSM quickly taught me how to download a specific, targeted list for marketing and walked me through how to produce an email step-by-step.” From there, Tom picked up where his former-IT rep dropped off, working with his CSM to test new marketing strategies. “I did email blasts that were very specific in terms of age and model of the vehicle. On the Mercedes-Benz side, you can pull people out of lease three months early. So, I pulled all our E-Class current customers and sent them targeted emails.”
Like most dealerships, Tom has his fair share of employee attrition. While new hire onboarding has its own set of challenges, one thing Tom doesn’t worry about is system training. “On the sales side, you have more turnover than you do in other departments. It’s very easy for someone who may have come from another industry or even another dealership to learn DealerSocket because the training and help line are so good. So, I'm not spending my time training people how to use a CRM; DealerSocket does that for me, which is huge.”