For small-town dealerships there is only one way to be successful: treat your customers right and stay in touch. That’s exactly the philosophy of Jim Sigel Automotive, a family-run Chevrolet, Honda and Nissan dealership located in Grants Pass, Oregon.
As the CRM Coordinator and resident CRM expert, Jessie Sigel-Dean helps the sales team to keep in touch with customers and increase sales potential. “We are not one of those dealers where you buy a car and never hear from us again,” said Jessie. “We have a high percentage of repeat sales, so it’s critical to be able to communicate with our customers.”
Until recently, one of the more time-consuming aspects of her position was to keep the customer database updated in both the DMS and CRM. “Every time there was an address or phone number change, I would have to go in and manually update the information in both systems,” said Jessie. “Every time mail was returned, I would go into the CRM and Auto/Mate to make needed updates. During the busy season this could be up to 25 minutes a day of just editing.”
As a long-time customer of DealerSocket’s Auto/Mate DMS and CRM, Jessie was thrilled to learn about the initiative to fully integrate the two platforms to create a unified user experience. One of the first integrations announced was for customer contact information. With this integration activated, data immediately auto-syncs to both systems every time a customer contact record is changed. For example, when a change is made to a customer’s phone number in the service drive through the DMS, the change is immediately reflected in the CRM, and vice versa.