I started in the automotive industry during a summer break in college (to pay for the next semester!). I fell in love with the business and never looked back. I’ve held most positions in a dealership from sales to General Manager, giving me a broad knowledge of the industry and a deep understanding of the challenges dealers face every day. I’ve been at DealerSocket for 13 years.
As a Strategic Growth Manager my focus is to identify opportunities for my dealers to grow and to find ways they capitalize on those opportunities using Dealersocket solutions. I do so by reviewing processes and procedures, in order to provide them best practices to help reach their goals.
I am incredibly motivated by dealers that that not satisfied with their status quo. A dealer that, no matter how successful, says “We can do better – let’s get started,” I love that!
I’ve been involved with many projects that have been rewarding, but I think my favorite is instituting internal auctions for groups. It builds relationships between sister-stores, keeps hard-earned dollars in the group, and is very profitable for the dealers. And…we usually have some fun!
When I started college my plan was to be a market analyst. Plan B turned out to be a great career!
My favorite tip is this: One of the biggest challenges dealers face today is acquiring pre-owned inventory, particularly in the lower price brackets. Put a good process in place to mine the service drive every day. A good process will net you needed inventory with the added benefit of additional sales.
My total years in our industry is 42 years, and I love every moment of it. Car folks are some of the craziest yet real people to work with, and I fit right into the mix. I’ve done everything from being a factory rep for Chevrolet Motor Division, dealership recruiting, and many levels of consulting. I’ve been with the inventory team for 14 years.
I am a customer success manager.
I love helping dealers reach their sales objectives.
Working with our product team on developing and testing new functionality and enhancements for our Inventory+ software.
I am an avid sailor!
I think the teaching moment I struggled with the most was when I started working the desk, remember this was when we did car deals on a 10 key, for the life of me I couldn’t understand how to factor negative equity on a trade into the equation.
If there were one thing I would stress with any dealer, it would be that if you want to do volume and good PVR on used cars, you need to watch the inventory average cost of sale every single day. The lower you can get that number, the better off you will be.