DealerSocket’s CRM software serves as the connection point for all our current and future innovations, giving dealerships another reason to do what every sales guru says is the key to showroom success: marry your CRM. Team it with our award-winning equity mining, desking, digital retailing tools and world-class support, and get the fastest path to increased sales and profits.
According to DealerSocket data, more than 80% of a store’s success is based on how many appointments are set, whether for service or sales. Check out our Eight Secrets to Maximize Your CRM Investment for more information.
Equity mining solutions put customer and prospect data to work using statistical techniques and advanced analytics to continuously search the DMS for sales and service opportunities. Click here to learn more.
Compared to appointments from internet leads, fresh ups, and phone ups, equity mining appointments in 2016 – 2018 had a higher sold rate. Additionally, the rate of vehicles sold to store visits is higher for equity mining compared to other sources.
Creating loyal customers represents a dealer’s greatest opportunity to capture repeat and referral business, because satisfied customers never keep a great experience to themselves. For more on increasing customer loyalty, click here.
Repeat business accounted for 25% of new-vehicle sales for DealerSocket’s dealerships in 2018, a 6% average annual increase over the last 10 years. On the used side, the percentage of sales to repeat customer has climbed to 14% over the same period.
An integrated platform is vital to minimizing average days sold. It’s also critical to delivering a seamless transaction for customers.
Spanning website development, digital marketing and online car buying, DealerSocket’s team of web developers and digital marketers are delivering award-winning strategies that put dealerships in the right place at the right time.
“We Are Automotive” means a deep appreciation for the rich history of the car business and celebrating the entrepreneurship of today’s modern dealer. It’s not about what we want or think; it’s about helping dealers achieve their sales and profit objectives while enabling showroom innovation.