Driving Profits by Aligning with Today’s Buying Expectations

July 22, 2020

This webinar has ended.

It is no surprise that a drastic shift in car buying behavior has been in the works and expedited by recent events.

"COVID-19 is going to fundamentally change how people view buying a car. By the end of this year, you’re going to see 80%-90% of U.S. new car dealers with full e-commerce capability in their shops." - NADA chairman Rhett Ricart

Dealers are struggling to get back to normal, trying to do more with less, but "normal" has shifted. So, what steps are you taking to protect your bottom line?

By assessing and aligning your processes with the customer's buying journey, your dealership will drive more profit, sell more efficiently, and tee up return business for future sales & service revenue. The best part is you can do this with the software that is already at your fingertips!

Your customers are finding your brand and active inventory on search engines and social media. They want to explore your listings, communicate digitally, get their own price terms/payments and understand trade in value. They expect that information to make a seamless transition to your store, and to be able to close the deal quickly either in the dealership or from their home, as they would any other digital transaction.

Using powerful data insights from your own CRM and website, combined with more efficient lead handling, credit checks, payment processes, and creative ways to engage with customers after the sale, you can align your processes to the modern buyer's expectations today.

During this webinar we will cover:

  • How to map the auto buyer's journey end-to-end
  • Key tactics for each stage to meet your buyer's needs
  • How to leverage tools and technology to drive profit for your dealership

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