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With the unique challenges brought on by the Coronavirus pandemic, the importance of customer retention has skyrocketed for dealers. In this webinar, Stephen Smith of Larry H. Miller Honda Boise and DealerSocket Strategic Growth Manager, Nick Oakley, will share how the dealership has used data mining to drive customer retention, and how they’ve adjusted strategies in response to current circumstances. They’ll provide you immediately actionable takeaways for optimizing your data mining approach for relevancy and impact, including:
- Finding and prioritizing the right opportunities
- Adjusting campaigns, call scripts, and outreach tactics
- Getting staff prepared and excited to start mining
About the Presenters:
Stephen Smith, Business Development & Internet Manager, Larry H. Miller Honda Boise
Since joining Larry H. Miller Honda Boise in October 2016, Stephen Smith has taken on the oversight of the Business Development and Internet teams, launched the dealership’s BDC department from scratch, and optimized its data mining program to achieve seven vehicle sales a month on average.
Nick Oakley, Strategic Growth Manager, DealerSocket
Nick Oakley has extensive experience in automotive including retail work within Ford, Nissan, and Kia stores. As a Strategic Growth Manager for DealerSocket, Nick spends 70% of his time inside dealerships, working hand-in-hand with them to build process, create strategy, and roll out training and performance tracking based on their areas of needs.