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Session Description:
Forging and maintaining a human connection while engaging customers virtually has emerged as a significant challenge for dealers during this period of social distancing. The teams at DealerSocket and ActivEngage will converge for a special webinar to reveal the tools and strategies that are making a difference, as well as share best practices for CRM usage, chat, and digital marketing.
About the Presenters:
Carol Marshall, Vice President of Operations, ActivEngage
Carol Marshall is a 20-year veteran of the automotive industry. As vice president of operations at ActivEngage, Inc., she’s spent the last 10 years driving results for dealer clients behind the company’s suite of digital services and her team of business development specialists. Marshall has also held executive roles positions for organizations such as Mazda N.A. and AutoNation, including General Sales Manager, Sales Process Manager, and National Manager of eCommerce Field Operations. She also is a cancer survivor and a world-class supermom.
Cavan Robinson, Director of Product Marketing, DealerSocket
Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country to enhance their digital presence through content marketing and digital advertising. In his role as Director of Product Marketing at DealerSocket, he leads a team of specialists in go-to-market strategies.